The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
▲ strongest
$75 +11 more
ReviewsCountdownFree giftTrust badgesPressFree shippingLogo wall
⤢
02
Collections
$75 +6 more
ReviewsCountdownFree giftTrust badgesFree shippingLogo wall
⤢
03
Products
▼ thinnest
$25.00 +6 more
ReviewsCountdownFree giftTrust badgesFree shippingLogo wall
Offer
how clearly they present the deal and its valuemeasured
4/18lowpoints earned
- Free shipping
Free Shipping
Not detected: anchor / strikethrough pricing, per-unit price anchor, and subscription / auto-ship.
Action
the path to convert. CTA, sign-up, checkoutmeasured
0/13nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold and express wallets.
Trust
proof, social proof, and credibilitymeasured
6/17partialpoints earned
- On-page review wall
review widget
Not detected: proof at every step and money-back guarantee.
Friction
objections answered, barriers removedmeasured
4/15lowpoints earned
- Free shipping
Free Shipping
Not detected: FAQ / objection handling and express wallets.
Value
why it’s worth it. comparison and reinforcementmeasured
0/15nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison, stacked free gifts, and per-unit price anchor.
Risk & Urgency
risk reversal and reasons to act nowmeasured
5/10partialpoints earned
- Countdown / urgency timer
20:55:40
20:49:56
20:58:35
Not detected: money-back guarantee.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 8 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
95% of measurable text passes WCAG AA.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 10px (base ~12px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
5 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 161 content images carry alt text.
NEEDS WORKForm labels
1 of 8 form fields have no label.
Give every input a <label> or aria-label; placeholders are not labels.
NOTEHeading structure
The landing page has 2 <h1> elements (expected 1).
Use exactly one <h1> as the page’s title.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox50px
Jumps over the lazy dog40px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
vuoriclothing.com · 3/13 tactics · 0 proof templates · evidence-backed
# Agent Brief. build in the style of vuoriclothing.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f8f8f8` | 45.9% | background |
| `#ededed` | 40.4% | background |
| `#e0f0ff` | 7.8% | background |
| `#ffffff` | 5.8% | background |
| `#346e4a` | 0.1% | support |
Curated roles: `primary=#e0f0ff` · `accent=#e0f0ff` · `bg=#f8f8f8` · `surface=#ededed` · `text=#333333`
## Type
- Display: `aktiv-grotesk`
- Body: `aktiv-grotesk`
- Size scale (px): 10, 12, 13, 14, 15, 18, 20, 21, 28, 40, 50
- Radius (px): 2, 3
## Patterns detected (fact-based). 3/13
- **Countdown / urgency timer**. A visible countdown timer creating time pressure. _(home: 20:55:40; p2: 20:49:56; p3: 20:58:35)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; p2: Free Shipping; p3: Free Shipping)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: yes · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.