01
Homepage / Lander
3 tactics
$199 +2 more · subscription
saas · Oct 5, 2026
whoop.com
We found more conversion tactics here than on 3% of the 1,413 multi-step SaaS funnels we have measured.
2 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-05. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 10% of them.
Walk 59 links on the entry page, 46 walkable. 5 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
free trial
- Shows customer logos or a trusted-by claim
backed by
-
Not seen
9 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 6 more
-
Flagged
5 of 17 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 73% of measurable text passes WCAG AA. 4+ runs fail.
- Named controls
- 11 buttons/links have no accessible name (icon-only, no aria-label).
- Render-blocking resources
- 22 stylesheets/scripts in <head> block first paint.
+ 2 more
-
Walked
3 pages walked, Homepage / Lander to Product Compliance
- Step 1
- Homepage / Lander
- Step 2
- Feature Availability
- Step 3
- Product Compliance
-
In their words
The headline:
"WHOOP has been a huge motivator to a healthier lifestyle."
- Promise
Optimize sleep, strain, and recovery with WHOOP, the most advanced health and fitness wearable. Get personali…
- Prices shown
- $199 · $239 · $359
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
36 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
WHOOP | Unlock Human Performance & Healthspan
- Meta description
Optimize sleep, strain, and recovery with WHOOP, the most advanced health and fitness wearable. Get personalized insights daily.
- Headline
"WHOOP has been a huge motivator to a healthier lifestyle."
- Section headings
"WHOOP has helped me greatly improve my physical health and wellbeing"
"Healthspan has helped me adjust my behaviors to help increase longevity."
The wearable designed for lasting progress
Know what your body needs, every day.
The wearable for better health
Experience WHOOP membership
Advanced blood work with smarter next steps
Backed by PHDs, worn by MVPs
+9 more, not shown- Buttons and links
JOIN NOW
TRY WHOOP FOR FREE
START WITH ONE
LEARN MORE
START WITH PEAK
START WITH LIFE
SHOP ADVANCED LABS
START FOR FREE
START YOUR FREE TRIAL
Submit
+2 more, not shown- Prices on the page
$199
$239
$359
Sections
6 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 4
Shows customer logos or a trusted-by claim
backed by
offer1 of 2
Offers a free trial or free tier
free trial
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
FAQ / objection handling
1,696 of the 2,525 funnels we checked
Pricing tiers
905 of the 1,750 SaaS funnels we checked
Press / "as seen in"
673 of the 2,522 funnels we checked
Demo / docs entry
594 of the 1,760 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Lead-capture form
457 of the 1,760 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 16 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:73% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Wake up ready for whatever’s ahead” at 1:1 (32px, #ffffff on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:11 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:22 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:8 images are shipped at more than 2x the width shown.
“image__8_.png?fm=webp&q=25&w=3840” is 3840px wide, displayed at 268px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:169 of 217 interactive targets are under 44×44px on mobile.
smallest: “Pause video” at 40×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing7
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
3 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Link text
5 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading structure
The landing page has 3 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:Heading levels
5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Autocomplete hints
No autocomplete attributes across 3 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 0.7 MB across 37 measurable resources, but 241 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Body text size · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f3f5f9
bg#ffffff
surface#f6f6f6
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox100px
Jumps over the lazy dog65px
A subheading in their voice50px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
15pxAa
16pxAa
19pxAa
20pxAa
24pxAa
32pxAa
35pxAa
50pxAa
65pxAa
100pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
proxima-nova
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
