saas · Jul 30, 2026

whoop.com

25/100 Sparse

Scores higher than 43% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 34%.

2 conversion tactics detected
1 page captured
10 UX checks
2 flagged

Measured from a 1-page capture. We did not walk past the entry page, so signals that live deeper in a funnel could not be seen.

How this was measured

Measured by Roentgen 1.10 on 2026-07-30. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 25 · mobile 25.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

4 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 4 scans Same 0 conversion tactics detected since 2026-07-18.

0 tactics 2026-07-18
→
2 tactics 2026-07-30
→
0 tactics 2026-08-02
→
0 tactics 2026-08-03

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

3 tactics

Sticky CTAFree trialLogo wall

In their own words

35 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: WHOOP | Unlock Human Performance & Healthspan
Meta description: Optimize sleep, strain, and recovery with WHOOP, the most advanced fitness and health wearable. With personalized insights, improve performance, build healthier habits, and extend healthspan with continuous health monitoring.
Headline: The wearable designed for lasting progress
Section headings: "WHOOP has been a huge motivator to a healthier lifestyle.""WHOOP has helped me greatly improve my physical health and wellbeing""Healthspan has helped me adjust my behaviors to help increase longevity.""WHOOP continues to transform my approach to health and wellness daily."Wear WHOOP daily, improve your healthGet a complete picture of your healthChoose a membershipBacked by PHDs, worn by MVPs+12 more, not shown
Buttons and links: JOIN NOWTRY WHOOP FOR FREESTART WITH ONELEARN MORESTART WITH PEAKSTART WITH LIFEZero distractionsAlways on sensors14+ day battery lifeCompletely customizable+2 more, not shown

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path1 of 4

Offers a free trial or free tier free trial

Trust & proof1 of 2

Shows customer logos or a trusted-by claim backed by

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 11 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

93% of measurable text passes WCAG AA. 4+ runs fail.

worst: “SportFlex” at 2.85:1 (14px, #999999 on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Tap-target size (mobile)

mobile:tap-target-size-mobile

64 of 91 interactive targets are under 44×44px on mobile.

smallest: “Pause video” at 40×40px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

7 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Clear4

Mobile viewport · Body text size · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#f3f5f9

accent#f3f5f9

bg#ffffff

surface#f3f5f9

text#000000

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox120px

Jumps over the lazy dog100px

A subheading in their voice50px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

14pxAa

15pxAa

16pxAa

19pxAa

20pxAa

24pxAa

32pxAa

35pxAa

50pxAa

100pxAa

120pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

proxima-nova

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel