Smallest body text is 12px (base ~40px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
6 tactics
1GBP +14 more
saas · Aug 15, 2026
wise.com
70/100 Partial
Scores above 81% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 76%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 142 links seen, 99 walkable, 4 matched, and we walked 4 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
+10pts
since the first measured scan (2026-08-09) — 2 re-scans
- 60 Partial 2026-08-09
- 70 Partial 2026-08-15
The funnel, frame by frame
4 steps walkedIn their own words
46 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Wise: The international account | Money without borders | Wise United Kingdom
- Meta description
Banks charge a lot for overseas transfers. We don't. Transfer money abroad easily and quickly with our low cost money transfers.
- Headline
The current account for home and abroad
- Section headings
We move billions for millions worldwide, every year
The account that moves with you
The world's banks and businesses run on Wise
One smart app, 60 million downloads
Your money, not ours
Take Wise everywhere you go
Wise works nearly everywhere
Products
+8 more, not shown- Buttons and links
Skip to content
Personal
Business
Platform
EN
Help
Log in
Sign up
Open an account in minutes
Send money now
+2 more, not shown- Prices on the page
1 GBP
1.1697 EUR
20,000 GBP
3.79 GBP
40.03 GBP
1,165.23 EUR
1,139.20 EUR
1,137.50 EUR
+7 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path2 of 4
Offers a free trial or free tier
free plan
Offers a demo or docs entry point
documentation
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
trusted by
Puts a number on adoption
8 million customers
Friction reduction2 of 2
Answers buyer objections
Can I set up my account before I move? How many currencies can I have in my Wise account?
Offers a free trial or free tier
free plan
Value reinforcement2 of 2
Compares itself against alternatives
Sending 1,000 GBP withRecipient gets(Total after fees)1,165.
Puts a number on adoption
8 million customers
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
99% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography2 flagged
Body text size needs worktype:body-text-size
Line height needs worktype:line-height
Body line-height is 0.85×. tight enough to hurt readability.
fix Set body line-height to ~1.4-1.6×.
Line length notetype:line-length
16 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 97 content images carry alt text.
Link text notea11y:link-text
7 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Heading levels notea11y:heading-levels
5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Label in name notea11y:label-in-name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery3 flagged
Page weight needs workweight:page-weight
At least 17.5 MB across 276 measurable resources. 233 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources needs workweight:render-blocking-resources
11 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
13 images are shipped at more than 2x the width shown.
“gn_personal_eda.webp” is 1920px wide, displayed at 372px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <header> or <main> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
4 elements look clickable but cannot be reached by keyboard.
“Total fees Included in GBP amount”, “Total fees Included in GBP amount”, “Total fees”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#9fe870
accent#9fe870
bg#ffffff
surface#ecf9f9
text#163300
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox105px
Jumps over the lazy dog89px
A subheading in their voice59px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
25pxAa
29pxAa
40pxAa
59pxAa
89pxAa
105pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa900
FAMILIES
Wise Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
