01
Homepage / Lander
▲ strongest
5 tactics
1GBP +11 more
saas · Oct 3, 2026
wise.com
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 141 links on the entry page, 98 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Can I set up my account before I move? How many currencies can I have in my Wise account?
- Offers a free trial or free tier
free plan
- Shows customer logos or a trusted-by claim
trusted by
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
6 of 16 build checks flagged, each with a fix
- Line height
- Body line-height is 0.85×, tight enough to hurt readability.
- Page weight
- At least 19.3 MB across 288 measurable resources. 231 cross-origin resources did not expo…
- Render-blocking resources
- 9 stylesheets/scripts in <head> block first paint.
+ 3 more
-
Walked
4 pages walked, Homepage / Lander to Us
- Step 1
- Homepage / Lander
- Step 2
- Gb
- Step 3
- Platform
+ 1 more step
-
In their words
The headline:
The current account for home and abroad
- Promise
Banks charge a lot for overseas transfers. We don't. Transfer money abroad easily and quickly with our low co…
- Prices shown
- 1 GBP · 1.1766 EUR · 20,000 GBP
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 5 conversion tactics detected since 2026-08-09.
- 5 tactics 2026-08-09
- 6 tactics 2026-08-15
- 5 tactics 2026-10-03
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
43 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Wise: The international account | Money without borders | Wise United Kingdom
- Meta description
Banks charge a lot for overseas transfers. We don't. Transfer money abroad easily and quickly with our low cost money transfers.
- Headline
The current account for home and abroad
- Section headings
We move billions for millions worldwide, every year
The account that moves with you
The world's banks and businesses run on Wise
One smart app, 60 million downloads
Your money, not ours
Take Wise everywhere you go
Wise works nearly everywhere
Products
+8 more, not shown- Buttons and links
Skip to content
Personal
Business
Platform
EN
Help
Log in
Sign up
Open an account in minutes
Send money now
+2 more, not shown- Prices on the page
1 GBP
1.1766 EUR
20,000 GBP
3.81 GBP
43.60 GBP
1,172.13 EUR
27.37 GBP
1,144.41 EUR
+4 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Can I set up my account before I move? How many currencies can I have in my Wise account?
proof2 of 4
Shows customer logos or a trusted-by claim
trusted by
Puts a number on adoption
9 million customers
offer1 of 2
Offers a free trial or free tier
free plan
checkout1 of 2
Offers a demo or docs entry point
documentation
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 16 measured checks need work
Line height
type:Body line-height is 0.85×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Page weight
weight:At least 19.3 MB across 288 measurable resources. 231 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:9 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:10 images are shipped at more than 2x the width shown.
“gn_personal_eda.webp” is 1920px wide, displayed at 372px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <header> or <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:247 of 303 interactive targets are under 44×44px on mobile.
smallest: “1” at 6×21px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
18 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
7 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Keyboard reachability
4 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear5
Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#9fe870
accent#9fe870
bg#ffffff
surface#e0f7f7
text#163300
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox105px
Jumps over the lazy dog89px
A subheading in their voice59px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
25pxAa
29pxAa
40pxAa
59pxAa
89pxAa
105pxAa
WEIGHTS
Aa400
Aa600
Aa900
FAMILIES
Wise Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.