Body text size
type:Smallest body text is 9px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
saas · Aug 9, 2026
xpenser.cleverbrush.com
We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.
4 conversion tactics detected
2 pages walked · measured by Roentgen 1.20.1
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 30 links on the entry page, 17 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Shows customer logos or a trusted-by claim
used by
- Offers a demo or docs entry point
API REFERENCE
- Lead-capture form
email, password, confirmPassword
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
+ 4 more
-
Flagged
3 of 12 build checks flagged, each with a fix
- Body text size
- Smallest body text is 9px (base ~18px). below the ~16px readable floor.
- Oversized images
- 6 images are shipped at more than 2x the width shown.
- Landmark regions
- No <header> or <footer> landmark. screen-reader users cannot jump between regions.
-
Walked
2 pages walked, Homepage / Lander to Register
- Step 1
- Homepage / Lander
- Step 2
- Register
-
In their words
The headline:
Self-hosted personal finance tracking with xpenser
- Promise
xpenser is an open-source, self-hostable personal finance tracker for income, expenses, dashboards, multi-cur…
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
18 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Self-hosted Personal Finance Tracking
- Meta description
xpenser is an open-source, self-hostable personal finance tracker for income, expenses, dashboards, multi-currency reports, API access, MCP, and Telegram workflows.
- Headline
Self-hosted personal finance tracking with xpenser
- Section headings
Product-led paths for finance tracking
Real screens, not a placeholder finance app
API access is a product surface
Personal finance workflows first
Learn Cleverbrush from a working app
Connected entry points
Start hosted, then self-host when ready
Self-hosted personal finance tracker
+7 more, not shown
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 4
Shows customer logos or a trusted-by claim
used by
Shows press logos or an as-seen-in claim
featured on
checkout2 of 2
Offers a demo or docs entry point
API REFERENCE
Lead-capture form
email, password, confirmPassword
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Free trial / freemium
1,340 of the 1,673 SaaS funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 11 measured checks need work1 could not be measured — not counted either way
Oversized images
weight:6 images are shipped at more than 2x the width shown.
“toolfio-light-badge.png” is 834px wide, displayed at 200px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Worth knowing2
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Label in name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Not measurable1
Page weight
At least 0.3 MB across 39 measurable resources, but 48 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear6
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#020617
accent#020617
bg#ffffff
surface#f1f5f9
text#64748b
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog24px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
22pxAa
24pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa800
FAMILIES
ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
