saas · Oct 12, 2026

zelnum.com

We found more conversion tactics here than on 67% of the 1,413 multi-step SaaS funnels we have measured.

6 conversion tactics detected

4 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 72% of them.

Walk 152 links on the entry page, 138 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    6 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison table: Intent · Best page · Next internal link
    Answers buyer objections
    What platforms do you support?
    Puts proof in the first viewport
    84% On WhatsApp 11% No account 5% Review

    + 3 more with evidence

    See all 6

  2. Not seen

    5 of 11 applicable tactics we checked for and did not see

    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…

    + 2 more

    See what we looked for

  3. Flagged

    5 of 12 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    92% of measurable text passes WCAG AA. 4+ runs fail. 34% of text was unmeasurable (over i…
    Body text size
    Smallest sampled text is 11px, below the 13px floor this check uses.
    Named controls
    100 buttons/links have no accessible name (icon-only, no aria-label).

    + 2 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Compare

    Step 1
    Homepage / Lander
    Step 2
    Products
    Step 3
    Pricing

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Realtime & Bulk WhatsApp, Telegram & Phone Number Checker

    Promise
    Check WhatsApp and Telegram numbers in real time or in bulk, validate phone and carrier data, and clean accou…
    Prices shown
    $4 · $0.5 · $1.5

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
6 tactics

$4 +3 more

Sticky CTAReviewsFAQFree trialLogo wallDemo / docs
Products
02

Products

5 tactics

$0.5 +16 more

Sticky CTAFAQFree trialLogo wallDemo / docs
Pricing
03

Pricing

▼ thinnest
3 tactics

$0.5 +24 more

Sticky CTAFree trialDemo / docs
Compare
04

Compare

4 tactics
Sticky CTAComparisonFree trialDemo / docs

In their own words

25 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Realtime & Bulk WhatsApp, Telegram & Phone Checker | ZelNum
Meta description
Check WhatsApp and Telegram numbers in real time or in bulk, validate phone and carrier data, and clean account lists across 40+ platforms—all from one workflow.
Headline
Realtime & Bulk WhatsApp, Telegram & Phone Number Checker
Section headings
Why zelnum.comWhatsApp, Telegram & Phone Checker ToolsHow It WorksSimple Pricing | Pay by Lookup VolumeBuilt for teams that work with contact dataPhone & Email Verification GuidesAutomate verification with the APIFrequently Asked Questions+8 more, not shown
Buttons and links
Try for FreeTry free tools
Prices on the page
$4$0.5$1.5$2

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of zelnum.com
Nav0% down the page
Hero section of zelnum.com
Hero1% down the page
Pricing section of zelnum.com
Pricing39% down the page
FAQ section of zelnum.com
FAQ68% down the page
Footer section of zelnum.com
Footer88% down the page

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives comparison table: Intent · Best page · Next internal link
Answers buyer objections What platforms do you support?

proof2 of 4

Puts proof in the first viewport 84% On WhatsApp 11% No account 5% Review
Shows customer logos or a trusted-by claim logo wall (22 distinct marks)

offer1 of 2

Offers a free trial or free tier Start free

checkout1 of 2

Offers a demo or docs entry point documentation

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Pricing tiers 905 of the 1,750 SaaS funnels we checked
Press / "as seen in" 673 of the 2,522 funnels we checked
Lead-capture form 457 of the 1,760 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 11 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

92% of measurable text passes WCAG AA. 4+ runs fail. 34% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Check one record or clean an entire contact list.” at 1:1 (32px, #162033 on #162033). needs 3:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

100 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

93 images are shipped at more than 2x the width shown.

“logo-header.png” is 480px wide, displayed at 187px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

294 of 494 interactive targets are under 44×44px on mobile.

smallest: “Home” at 49×28px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

7 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Render-blocking resources

5 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Keyboard reachability

20 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.3 MB across 40 measurable resources, but 75 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#0f172a
bg#ffffff
surface#faf5ff
text#607089
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog30px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
20pxAa
30pxAa
32pxAa
WEIGHTS
Aa400
Aa530
Aa650
Aa700
Aa740
Aa780
FAMILIES
Plus Jakarta Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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