01
Finance
1 tactic
$20,000 +8 more
affiliate · Aug 30, 2026
zencalculators.com
We found more conversion tactics here than on 2% of the 87 multi-step affiliate funnels we have measured.
2 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-08-30. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 10% of them.
Walk 109 links on the entry page, 103 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Frequently Asked Questions
- Ranks options in a best-of list
ranked list
-
Not seen
8 of 10 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 5 more
-
Flagged
1 of 13 build checks flagged, each with a fix
- Tap-target size (mobile)
- 174 of 189 interactive targets are under 44×44px on mobile.
-
Walked
3 pages walked, Finance to Portfolio Alpha
- Step 1
- Finance
- Step 2
- Alpha
- Step 3
- Portfolio Alpha
-
In their words
The headline:
Finance Calculators
- Promise
Free finance calculators for compound interest, loans, bonds, retirement, and investment returns. Over 70 too…
- Prices shown
- $20,000 · $617.54 · $301.85
What we recorded
The funnel, frame by frame
3 steps walked
In their own words
21 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Finance Calculators - Loans, Investing & Retirement Tools
- Meta description
Free finance calculators for compound interest, loans, bonds, retirement, and investment returns. Over 70 tools covering the formulas behind every major money decision.
- Headline
Finance Calculators
- Section headings
Alpha Calculator
Alpha of Portfolio Calculator
Amortization Schedule Calculator
Annuity Calculator
APR Calculator
APR vs APY Calculator
APY Calculator
Beta Calculator
- Buttons and links
My Calculators
- Prices on the page
$20,000
$617.54
$301.85
$2,231.51
$5,355.70
$3,124
$2,232
$3,761
+1 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Frequently Asked Questions
offer1 of 1
Ranks options in a best-of list
ranked list
What we didn’t find
8 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 10 applicable
Trusted-by logo wall
1,546 of the 2,138 funnels we checked
Press / "as seen in"
673 of the 2,522 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Affiliate disclosure
37 of the 152 affiliate funnels we checked
Outbound offer CTAs
6 of the 152 affiliate funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 1 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion1 of 12 measured checks need work1 could not be measured — not counted either way
Tap-target size (mobile)
mobile:174 of 189 interactive targets are under 44×44px on mobile.
smallest: “Toggle navigation menu” at 32×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
67 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
6 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Oversized images
2 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Not measurable1
Page weight
At least 0.0 MB across 14 measurable resources, but 44 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#fffbeb
bg#ffffff
surface#f6f8fc
text#6b7280
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
15pxAa
16pxAa
18pxAa
24pxAa
28pxAa
30pxAa
36pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
FAMILIES
system-ui · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
