ecommerce · Sep 21, 2026
We found more conversion tactics here than on 86% of the 223 multi-step e-commerce funnels we have measured.
7 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 88% of them.
Walk 251 links on the entry page, 241 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.
10% OFF
Reviews 4.9 Average rating 4.9 out of 5 stars Rated 4.9 out
Free Shipping
+ 4 more with evidence
+ 5 more
+ 3 more
+ 1 more step
ENJOY $14 OFF ALL 24 COUNTS
Made with grass-fed and finished beef and venison, and antibiotic-free chicken and turkey, Chomps meat sticks…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
$14 +1 more · 10% OFF · subscription · 2 proof points
$14 +3 more · 10% off · subscription · 3 proof points
$14 +5 more · 10% Off · subscription · 30 days · 4 proof points
$14 · 10% OFF · subscription · 2 proof points
$14 +1 more · 10% OFF · subscription · 2 proof points
$14 +3 more · 10% off · subscription · 3 proof points
$14 +5 more · 10% Off · subscription · 30 days · 4 proof points
$14 · 10% OFF · subscription · 2 proof points
the entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion100% Grass-Fed Beef Jerky Sticks | Paleo, Whole30 – Chomps
Made with grass-fed and finished beef and venison, and antibiotic-free chicken and turkey, Chomps meat sticks deliver 10g+ protein and 0g sugar.
ENJOY $14 OFF ALL 24 COUNTS
Beef
Chicken
Turkey
Venison
Chomplings
Shop All
Cart
Free Shipping Progress+8 more, not shown
SHOP NOW
FIND A STORE NEAR ME
SMS
Manage Cookie Preferences
SHOP
WHERE TO BUY
SUBSCRIBE & SAVE 10%
SHOP ALL CHOMPS
SUBSCRIBE & SAVE+2 more, not shown
$14
$25.60
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionReviews 4.9 Average rating 4.9 out of 5 stars Rated 4.9 out
45-DAY SATISFACTION GUARANTEE
FULL SIZE SNACK STICKS 4.9 (3081 REVIEWS)
limited time
10% OFF
Free Shipping
Are meat sticks nutritious?
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 17 measured checks need work
Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
13 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 6.5 MB across 563 measurable resources. 1338 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
13 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
489 images are shipped at more than 2x the width shown.
“beef-icon.png?v=1786559798&width=100” is 1440px wide, displayed at 72px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
323 of 920 interactive targets are under 44×44px on mobile.
smallest: “Open menu” at 24×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
34 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:3 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:8 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:53 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
p3: Reviews 4.9 Average rating 4.9 out of 5 stars Rated 4.9 outrisk removal
p4: 45-DAY SATISFACTION GUARANTEEoffer framing
home: 10% OFFproof above the fold
p3: FULL SIZE SNACK STICKS 4.9 (3081 REVIEWS)
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
