their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 18, 2026

chomps.com

ecommerce · desktop · Roentgen 1.4

Biggest quick win

Smallest body text is 10px (base ~16px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

7 of 13 conversion signals detected

55 /100 coverage

Thin ★★☆☆☆ weighted for impact · 6 measured categories

UXXRAY scans for 13 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.4; detection improves, so rescan anytime.

Score breakdown

Offer clarity 10/18
Action path 7/13
Trust & proof 9/17
Friction reduction 10/15
Value reinforcement 7/15
Risk reversal & urgency 7/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

5 tactics

10% Off · subscription · 1 proof point

ReviewsSubscriptionPressFree shippingLogo wall

Collections

5 tactics

$25.60 +3 more · 10% off · subscription · 1 proof point

ReviewsSubscriptionFAQFree shippingLogo wall

Products

▲ strongest

6 tactics

$1.49 +2 more · 10% off · subscription · 4 proof points

ReviewsComparisonSubscriptionFAQFree shippingLogo wall

Pages

▼ thinnest

4 tactics

10% off · subscription · 2 proof points

SubscriptionTrust badgesFree shippingLogo wall

Offer

how clearly they present the deal and its valuemeasured

10/18partialpoints earned

Anchor / strikethrough pricing10% Off10% off
Free shippingFree Shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

per-unit price anchor
subscription / auto-ship

Action

the path to convert. CTA, sign-up, checkoutmeasured

7/13partialpoints earned

Proof above the fold4.9 out of 5 Star Rating 211 REVIEWS

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

express wallets

Trust

proof, social proof, and credibilitymeasured

9/17partialpoints earned

On-page review wall28 testimonials4 testimonialsreview widget
Money-back guarantee45-DAY SATISFACTION GUARANTEE

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof at every step

Friction

objections answered, barriers removedmeasured

10/15highpoints earned

FAQ / objection handlingFAQ Where is the Beef sourced from? We source our 100% grass-fed and finished beef from bo
Free shippingFree Shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

express wallets

Value

why it’s worth it. comparison and reinforcementmeasured

7/15partialpoints earned

Us-vs-them comparison

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

stacked free gifts
per-unit price anchor

Risk & Urgency

risk reversal and reasons to act nowmeasured

7/10highpoints earned

Money-back guarantee45-DAY SATISFACTION GUARANTEE

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

countdown / urgency timer

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

2 flags · 8 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

100% of measurable text passes WCAG AA. 22% of text was unmeasurable (over images/gradients). not counted either way.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 10px (base ~16px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NEEDS WORKLine height

Body line-height is 1.13×. tight enough to hurt readability.

Set body line-height to ~1.4-1.6×.

NOTELine length

24 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 193 content images carry alt text.

NOTELink text

2 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

Playbook match

which funnel play this page runs — measured, evidence-quotedderived

MATCH Playbook #1 — Pre-Sold Funnel

Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)

proof mass home: 28 testimonialsrisk removal p4: 45-DAY SATISFACTION GUARANTEEoffer framing home: 10% Offproof above the fold p3: 4.9 out of 5 Star Rating 211 REVIEWS

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#ea3336

accent#ea3336

bg#ffffff

surface#fef5ef

text#000000

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox90px

Jumps over the lazy dog60px

A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

chomps.com · 7/13 tactics · 5 proof templates · evidence-backed

# Agent Brief. build in the style of chomps.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-18). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 41.3% | background |
| `#fef5ef` | 22.4% | background |
| `#d02c2f` | 16.7% | accent/brand |
| `#02a733` | 12.4% | accent/brand |
| `#ea3336` | 5% | accent/brand |
| `#f2f2f2` | 1.5% | background |
| `#e22120` | 0.7% | accent/brand |

Curated roles: `primary=#ea3336` · `accent=#ea3336` · `bg=#ffffff` · `surface=#fef5ef` · `text=#000000`

## Type
- Display: `Mindset`
- Body: `Franklin Gothic Md Cd`
- Size scale (px): 12, 13, 14, 15, 16, 18, 20, 24, 30, 36, 60, 90
- Radius (px): 2, 4, 5, 8, 16, 100

## Patterns detected (fact-based). 7/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 10% Off; p2: 10% off; p3: 10% off)_
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p3: comparison table: Nutrition Facts to Compare · Leading Snack Brands)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 28 testimonials; p2: 4 testimonials; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; p2: Free Shipping; p3: Free Shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(p4: 45-DAY SATISFACTION GUARANTEE)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: FAQs; p3: FAQ Where is the Beef sourced from? We source our 100% grass-fed and finished beef from bo)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: 4.9 out of 5 Star Rating
211 REVIEWS)_

## Proof language (harvested strings → templates)
- `{N}% off`. e.g. "10% Off", "10% off"
- `{N} REVIEWS`. e.g. "211 REVIEWS"
- `{X} out of 5`. e.g. "4.9 out of 5"
- `Free shipping`. e.g. "Free shipping"
- `{N}-DAY SATISFACTION GUARANTEE`. e.g. "45-DAY SATISFACTION GUARANTEE"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 6 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.