saas · Sep 12, 2026

activ.run

We found more conversion tactics here than on 66% of the 324 entry-page SaaS captures we have measured.

4 conversion tactics detected

1 page walked · measured by Roentgen 1.27.0

Walk 23 links seen, 19 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 640 entry-page captures, more conversion tactics than 79% of them.

The short version, in 4 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison table: FEATURE · ACTIV.RUN · STRAVA
    Answers buyer objections
    Is Activ.run really free? Can I import my Strava runs? Does it track gym workouts too? Is
    Offers a free trial or free tier
    free tier

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.

    + 4 more

    See what we looked for

  3. Flagged

    2 of 9 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    28% of measurable text passes WCAG AA. 4+ runs fail. 54% of text was unmeasurable (over i…
    Body text size
    Smallest sampled text is 11px, below the 13px floor this check uses.

    See the fixes

  4. In their words

    The headline: A free Strava alternative that tracks your gym training too.

    Promise
    Looking for a free Strava alternative? Activ.run gives you GPS running plus gym tracking in one app, no subsc…
    Prices shown
    $7.99 · $79.99 · $11.99

    Read every quote

Captured Strava Alternative
Step 1 · Strava Alternative1 / 1

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 4 conversion tactics detected since 2026-08-10.
  1. 4 tactics 2026-08-10
  2. 4 tactics 2026-09-12

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Strava Alternative
01

Strava Alternative

4 tactics

$7.99 +2 more  ·  subscription

ComparisonFAQFree trialPricing tiers

In their own words

14 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Free Strava Alternative for Running & Gym | Activ.run
Meta description
Looking for a free Strava alternative? Activ.run gives you GPS running plus gym tracking in one app, no subscription wall. Compare side by side.
Headline
A free Strava alternative that tracks your gym training too.
Section headings
The honest comparisonSame runs, plus your liftsWhat you give up, honestlyCommon questionsTwo pillars, one appSame runs, plus your lifts.Running trackerWorkout tracker
Prices on the page
$7.99$79.99$11.99

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of activ.run
Nav0% down the page
Hero section of activ.run
Hero1% down the page
Comparison section of activ.run
Comparison16% down the page
FAQ section of activ.run
FAQ61% down the page
Footer section of activ.run
Footer91% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives comparison table: FEATURE · ACTIV.RUN · STRAVA
Answers buyer objections Is Activ.run really free? Can I import my Strava runs? Does it track gym workouts too? Is

offer2 of 2

Offers a free trial or free tier free tier
Makes the pricing ladder explicit free, $11.99/mo

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

9 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

2 of 8 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

28% of measurable text passes WCAG AA. 4+ runs fail. 54% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Free” at 1.63:1 (15px, #8fe038 on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Worth knowing2

Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Oversized images

1 image is shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Page weight

At least 0.3 MB across 10 measurable resources, but 6 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#abff4f
accent#abff4f
bg#ffffff
surface#abff4f
text#8a8a8a
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox68px
Jumps over the lazy dog44px
A subheading in their voice19px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
8pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
44pxAa
68pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Plus Jakarta Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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