saas · Aug 10, 2026

activ.run

55/100 Thin

Scores above 92% of 525 entry-page captures we have measured. Among the 289 saas funnels in that group, above 89%.

Walk 23 links seen, 19 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.21.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Strava Alternative
Step 1 · Strava Alternative1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Strava Alternative
01

Strava Alternative

4 tactics

$7.99 +2 more  ·  subscription

ComparisonFAQFree trialPricing tiers

In their own words

14 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Free Strava Alternative for Running & Gym | Activ.run
Meta description
Looking for a free Strava alternative? Activ.run gives you GPS running plus gym tracking in one app, no subscription wall. Compare side by side.
Headline
A free Strava alternative that tracks your gym training too.
Section headings
The honest comparisonSame runs, plus your liftsWhat you give up, honestlyCommon questionsTwo pillars, one appSame runs, plus your lifts.Running trackerWorkout tracker
Prices on the page
$7.99$79.99$11.99

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of activ.run
Nav3% down the page
Hero section of activ.run
Hero1% down the page
Comparison section of activ.run
Comparison16% down the page
FAQ section of activ.run
FAQ61% down the page
Footer section of activ.run
Footer91% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $11.99/mo

Action path1 of 4

Offers a free trial or free tier free tier

Friction reduction2 of 2

Answers buyer objections Is Activ.run really free? Can I import my Strava runs? Does it track gym workouts too? Is
Offers a free trial or free tier free tier

Value reinforcement1 of 2

Compares itself against alternatives comparison table: FEATURE · ACTIV.RUN · STRAVA

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Trusted-by logo wall 1050 of 1369 measured funnels run this
Press / "as seen in" 448 of 1769 measured funnels run this
Demo / docs entry 440 of 1256 measured funnels run this
Lead-capture form 310 of 1256 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

9 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

28% of measurable text passes WCAG AA. 4+ runs fail. 54% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Free” at 1.63:1 (15px, #8fe038 on #ffffff). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 11px (base ~11px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 5 content images carry alt text.

Heading levels notea11y:heading-levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

fix Step heading levels one at a time; use CSS for size, not a deeper level.

Weight & deliveryclear

Page weight not measurableweight:page-weight

At least 0.3 MB across 10 measurable resources, but 6 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

1 stylesheet/script in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images noteweight:oversized-images

1 image is shipped at more than 2x the width shown.

“launched-on-sb.svg” is 300px wide, displayed at 113px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#abff4f
accent#abff4f
bg#ffffff
surface#abff4f
text#8a8a8a
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox68px
Jumps over the lazy dog44px
A subheading in their voice19px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
8pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
44pxAa
68pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Plus Jakarta Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Elements and Playbook match, and found none on this funnel.

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