Smallest body text is 12px (base ~16px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
1 tactic
saas · Aug 9, 2026
firefox.com
10/100 Sparse
Scores above 4% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 0%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 68 links seen, 66 walkable, 2 matched, and we walked 3 pages.
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Firefox: The fast, private browser that keeps you safe — Firefox.com
- Meta description
The independent browser that has your back. Firefox blocks trackers, has a free built-in VPN, puts you in control of AI, and never sells your personal data.
- Headline
Find your way back to a better internet
- Section headings
Privacy as a standard
Focus without distraction
Control and choice built in
Not owned by shareholders
Fast to switch. Easy to settle in.
Privacy without the work
All your stuff on desktop, mobile, and tablet
Take your tabs, history, and passwords wherever you go.
+4 more, not shown- Buttons and links
Browser
Features
Resources
Get Firefox
Download Firefox Firefox Privacy Notice
Download Firefox
Firefox Privacy Notice
How Firefox protects your data
Custom Download Options
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionTrust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: Get it on Google Play, Shield_Balanced, Cursor_Balanced, Toggle_Balanced, Bolt_Bala
What we didn’t find
10 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see10 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Free trial / freemium
974 of 1248 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
3 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 17 content images carry alt text.
Link text notea11y:link-text
9 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 0.6 MB across 54 measurable resources, but 53 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources noteweight:render-blocking-resources
5 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
12 images are shipped at more than 2x the width shown.
“logo-word-hor-2026.svg” is 1730px wide, displayed at 84px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Keyboard reachability notestructure:keyboard-reachability
6 elements look clickable but cannot be reached by keyboard.
“Select what you want to bring with”, “Select what you want to bring with”, “Download Firefox”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Form usabilityclear
Autocomplete hints noteforms:autocomplete-hints
No autocomplete attributes across 3 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#7543e3
accent#7543e3
bg#ffffff
surface#f1e7f8
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox128px
Jumps over the lazy dog80px
A subheading in their voice64px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
16pxAa
32pxAa
64pxAa
80pxAa
128pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Mozilla Headline VF · Mozilla Text VF
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
