Body text size
type:Smallest body text is 11px (base ~14px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
2 tactics
$25 +6 more
saas · Jul 22, 2026
askonaxo.com
30/100 Sparse
Scores higher than 19% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 11%.
How this was measured
Measured by Roentgen 1.6 on 2026-07-22. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
28 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Axo
- Meta description
Get paid to answer questions.
- Headline
Still answering DMs for free?
- Section headings
The same 4 questions. Two completely different outcomes.
Everyone gets asked questions.
Claim your custom Axo link.
You've answered this question a hundred times. Now get paid for the 101st.
Questions? We've got answers.
Your inbox. Your rules.
No monthly fees. Only pay after you get paid.
1 link. Every platform becomes a paid inbox.
+8 more, not shown- Buttons and links
Claim My Link
Claim Your Link
- Prices on the page
$25
$120
$10
$50
$35
$5,000
$0
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Lead-capture form
email, password
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logo wall (4 distinct marks)
Friction reduction1 of 2
Answers buyer objections
What happens after someone pays? +
What we didn’t find
6 of 9 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 9 applicable
Free trial / freemium
1,084 of the 1,385 SaaS funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
7 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 7 measured checks need work
Text contrast (WCAG AA)
contrast:41% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Claim your link” at 1.99:1 (11px, #b8b7bf on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Worth knowing2
Line length
21 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
3 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#efe9ff
accent#efe9ff
bg#ffffff
surface#f1f0f4
text#141318
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog52px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
20pxAa
34pxAa
48pxAa
52pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Arial
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 7 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
