saas · Sep 27, 2026

asoatlas.com

We found more conversion tactics here than on 68% of the 1,301 multi-step SaaS funnels we have measured.

6 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-27. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,705 multi-step funnels, more conversion tactics than 73% of them.

Walk 37 links on the entry page, 27 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    6 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    What can I do with ASO Atlas?
    Puts proof in the first viewport
    Ratings & reviews 3
    Shows customer logos or a trusted-by claim
    logos: Listed on Uno Directory, ASO Atlas on Unite List, ASO Atlas on SaaS Wheel, ASO Atla

    + 3 more with evidence

    See all 6

  2. Not seen

    5 of 11 applicable tactics we checked for and did not see

    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 2 more

    See what we looked for

  3. Flagged

    5 of 16 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Named controls
    2 buttons/links have no accessible name (icon-only, no aria-label).
    Oversized images
    8 images are shipped at more than 2x the width shown.

    + 2 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Register

    Step 1
    Homepage / Lander
    Step 2
    Compare
    Step 3
    Register

    Walk it frame by frame

  5. In their words

    The headline: Find the keywords you can actually win.

    Promise
    An App Store optimization tool for indie developers: real keyword demand, honest ranking difficulty and a cle…
    Prices shown
    $9 · $13.5 · $1.4

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
6 tactics

$9 +10 more  ·  subscription

Sticky CTASubscriptionFAQPressLogo wallDemo / docs
Compare
02

Compare

4 tactics
Sticky CTAPressLogo wallDemo / docs
Register
03

Register

▼ thinnest
1 tactic
Press

In their own words

37 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
ASO Tools for App Store Keyword Research & Rank Tracking - ASO Atlas
Meta description
An App Store optimization tool for indie developers: real keyword demand, honest ranking difficulty and a clear verdict on what to target next. Free search, 60+ storefronts.
Headline
Find the keywords you can actually win.
Section headings
Give your AI the data to grow your appSee the verdict for your own keywordOne plan. Everything included.Built for developers, not ASO agenciesQuestions, answeredStop guessing which keywords to targetTop countriesConversion rate+6 more, not shown
Buttons and links
Keywords 8PerformanceCompetitors 3Metadata 3Ratings & reviews 3Search freeMonthlyYearlyGet started
Prices on the page
$9$13.5$1.4$6.2$2.2$1.7$1.1$910.3+3 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of asoatlas.com
Nav0% down the page
Hero section of asoatlas.com
Hero1% down the page
Logos section of asoatlas.com
Logos13% down the page
Footer section of asoatlas.com
Footer92% down the page

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections What can I do with ASO Atlas?

proof3 of 4

Puts proof in the first viewport Ratings & reviews 3
Shows customer logos or a trusted-by claim logos: Listed on Uno Directory, ASO Atlas on Unite List, ASO Atlas on SaaS Wheel, ASO Atla
Shows press logos or an as-seen-in claim featured on

checkout2 of 2

Offers a demo or docs entry point docs link
Lead-capture form name, email, password, password_confirmation

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Free trial / freemium 1,296 of the 1,623 SaaS funnels we checked
Pricing tiers 848 of the 1,623 SaaS funnels we checked
Us-vs-them comparison 413 of the 2,334 funnels we checked
Usage / adoption proof 272 of the 1,947 funnels we checked
Scarcity / urgency copy 118 of the 2,330 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 15 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

2 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

8 images are shipped at more than 2x the width shown.

“default.webp” is 468px wide, displayed at 89px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

256 of 266 interactive targets are under 44×44px on mobile.

smallest: “Toggle theme” at 36×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

28 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

16 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.7 MB across 103 measurable resources, but 102 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#febc2e
accent#febc2e
bg#000000
surface#000000
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog36px
A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
22pxAa
24pxAa
30pxAa
36pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Instrument Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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