saas · Sep 12, 2026

gotailo.com

We found more conversion tactics here than on 3% of the 1,350 multi-step SaaS funnels we have measured.

2 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 10% of them.

Walk 40 links on the entry page, 15 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    2 conversion tactics detected, each backed by text on the page

    Offers a free trial or free tier
    No Credit Card Required
    Shows customer logos or a trusted-by claim
    logos: Login, Tailor Flexible Setup, Finance, Testr, Best Tailor Platform

    See all 2

  2. Not seen

    9 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 6 more

    See what we looked for

  3. Flagged

    8 of 17 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    79% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Image alt text
    8 of 23 content images (35%) have no alt attribute.

    + 5 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Signup

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Signup

    Walk it frame by frame

  5. In their words

    The headline: Smooth out your stitches, streamline your process, and tailor your path to succ…

    Promise
    Manage your tailor business efficiently with TailorApp—track orders, appointments, inventory, customer feedba…

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 2 conversion tactics detected since 2026-08-09.
  1. 2 tactics 2026-08-09
  2. 2 tactics 2026-09-12

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
2 tactics
Trust badgesLogo wall
Pricing
02

Pricing

▼ thinnest
0 tactics

no named tactics detected on this step

Signup
03

Signup

1 tactic
No card

In their own words

11 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
GoTailo®
Meta description
Manage your tailor business efficiently with TailorApp—track orders, appointments, inventory, customer feedback, and more. Try TailorApp today!
Headline
Smooth out your stitches, streamline your process, and tailor your path to success.
Section headings
Smooth out your stitches, streamline yourprocess, and tailor your path to success.Simplified Daily Tailor ManagementHow It WorksBenefits
Buttons and links
LOGINSIGN UP FOR FREETRY IT FOR FREELOGIN SIGN UP FOR FREE

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of gotailo.com
Nav0% down the page
Hero section of gotailo.com
Hero0% down the page
Logos section of gotailo.com
Logos20% down the page
Footer section of gotailo.com
Footer95% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Guarantee element
Guarantee“RISK FREE”
No credit card element
No credit card“No Credit Card Required”

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof1 of 4

Shows customer logos or a trusted-by claim logos: Login, Tailor Flexible Setup, Finance, Testr, Best Tailor Platform

offer1 of 2

Offers a free trial or free tier No Credit Card Required

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see9 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Pricing tiers 873 of the 1,673 SaaS funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

17 run · 8 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

8 of 17 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

79% of measurable text passes WCAG AA. 4+ runs fail.

worst: “GoTailo®” at 1.09:1 (34px, #0fff50 on #e0e7ef). needs 3:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Image alt text

a11y:image-alt-text

8 of 23 content images (35%) have no alt attribute.

FixAdd descriptive alt to content images; alt="" for purely decorative ones.

Horizontal overflow

layout:horizontal-overflow

The page scrolls ~8px horizontally at 1440px wide. content spills past the viewport.

FixFind the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.

Page weight

weight:page-weight

At least 18.2 MB across 75 measurable resources. 27 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

13 images are shipped at more than 2x the width shown.

“tailor-platform-transparent.png” is 1024px wide, displayed at 55px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

22 of 24 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 16×30px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Heading structure

The landing page has 3 <h1> elements (expected 1).

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Heading levels

4 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Render-blocking resources

5 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Keyboard reachability

1 element looks clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability
Autocomplete hints

No autocomplete attributes across 3 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear3

Mobile viewport · Language declared · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#1b263b
bg#e0e7ef
surface#ffffff
text#293443
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog34px
A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
22pxAa
30pxAa
34pxAa
40pxAa
WEIGHTS
Aa300
Aa500
Aa600
Aa700
FAMILIES
Monserrat
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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