saas · Sep 25, 2026

oliverjessner.at

We found more conversion tactics here than on 10% of the 1,301 multi-step SaaS funnels we have measured.

3 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,705 multi-step funnels, more conversion tactics than 20% of them.

Walk 48 links on the entry page, 39 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    FAQ · WICHTIGSTEN FRAGEN ZU THEMEN Häufige Fragen Was ist Platform Intelligence? Platform
    Shows customer logos or a trusted-by claim
    logo wall (10 distinct marks)
    Puts a number on adoption
    000+Websites

    See all 3

  2. Not seen

    8 of 11 applicable tactics we checked for and did not see

    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 5 more

    See what we looked for

  3. Flagged

    4 of 13 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 11px, below the 13px floor this check uses.
    Oversized images
    24 images are shipped at more than 2x the width shown.
    Landmark regions
    No <footer> or <header> landmark. screen-reader users cannot jump between regions.

    + 1 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Product Lab

    Step 1
    Homepage / Lander
    Step 2
    Platform Intelligence
    Step 3
    Product Lab

    Walk it frame by frame

  5. In their words

    The headline: Technologie verstehen. Systeme analysieren. Dinge bauen.

    Promise
    Oliver Jessner schreibt über KI, Wirtschaft und Plattformmacht und hilft Tech-Produkten dabei, verständlich,…

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
0 tactics

no named tactics detected on this step

Platform Intelligence
02

Platform Intelligence

▲ strongest
2 tactics
FAQUsage proof
Product Lab
03

Product Lab

1 tactic
Logo wall

In their own words

25 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Oliver Jessner | Tech, KI, Startups & Journalismus
Meta description
Oliver Jessner schreibt über KI, Wirtschaft und Plattformmacht und hilft Tech-Produkten dabei, verständlich, relevant und anschlussfähig zu werden.
Headline
Technologie verstehen. Systeme analysieren. Dinge bauen.
Section headings
Selected CollaborationsDrei SchwerpunkteInteresse an einer Zusammenarbeit?Drei BeispieleAudience & ReachDrei ClipsTäglich neue ArtikelSuche+8 more, not shown
Buttons and links
Zu Platform IntelligenceZum JournalismusZum Social Media MarketingGet in touchMehr zu Social Media MarketingZum Blog

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Hero section of oliverjessner.at
Hero1% down the page
Logos section of oliverjessner.at
Logos10% down the page
Footer section of oliverjessner.at
Footer93% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections FAQ · WICHTIGSTEN FRAGEN ZU THEMEN Häufige Fragen Was ist Platform Intelligence? Platform

proof2 of 4

Shows customer logos or a trusted-by claim logo wall (10 distinct marks)
Puts a number on adoption 000+Websites

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

Free trial / freemium 1,296 of the 1,623 SaaS funnels we checked
Pricing tiers 848 of the 1,623 SaaS funnels we checked
Press / "as seen in" 608 of the 2,330 funnels we checked
Demo / docs entry 559 of the 1,631 funnels we checked
Lead-capture form 415 of the 1,631 funnels we checked
Us-vs-them comparison 413 of the 2,334 funnels we checked
Proof above the fold 343 of the 2,334 funnels we checked
Scarcity / urgency copy 118 of the 2,330 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 13 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

24 images are shipped at more than 2x the width shown.

“header.webp” is 1200px wide, displayed at 391px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <footer> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

132 of 196 interactive targets are under 44×44px on mobile.

smallest: “Menu” at 30×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

9 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#ff4a4a
accent#ff4a4a
bg#ffffff
surface#ffffff
text#f4f4f5
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox46px
Jumps over the lazy dog32px
A subheading in their voice21px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
20pxAa
21pxAa
32pxAa
46pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa900
FAMILIES
Lato · Comfortaa
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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