Smallest body text is 12px (base ~16px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
2 tactics
$500
saas · Aug 9, 2026
assembled.com
30/100 Sparse
Scores above 18% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 10%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 116 links seen, 85 walkable, 5 matched, and we walked 4 pages.
What we recorded
The funnel, frame by frame
4 steps walkedIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Assembled | Workforce Management Built for the AI Era
- Meta description
Schedule, forecast, and manage human agents, BPO vendors, and AI agents in one platform. Trusted by Ramp, Canva, and HubSpot.
- Headline
Workforce management built for the AI era
- Section headings
Blend workforce intelligence, human expertise, and AI efficiency
AI insights that multiply impact
A team and a platform that’s always got your back
The only platform for planning, deploying, and improving support
Your entire tech stack. Fully integrated.
Built for trust, backed by compliance
We deliver measurable results
See how modern teams are transforming support with AI
+4 more, not shown- Buttons and links
Sign in Contact sales
Sign in
Book a demo Tour the product
Explore more
Subscribe for email updates
Book a demo
- Prices on the page
$500
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path2 of 4
Lead-capture form
firstname, lastname, email, submit
Offers a demo or docs entry point
Book a demo
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
backed by
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Free trial / freemium
974 of 1248 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
88% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Your browser does not support the video tag.” at 1:1 (16px, #000000 on #000000). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography2 flagged
Body text size needs worktype:body-text-size
Line height needs worktype:line-height
Body line-height is 1×. tight enough to hurt readability.
fix Set body line-height to ~1.4-1.6×.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 194 content images carry alt text.
Form labels notea11y:form-labels
1 form field relies on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
Named controls needs worka11y:named-controls
52 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Link text notea11y:link-text
2 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Heading levels notea11y:heading-levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery2 flagged
Page weight not measurableweight:page-weight
At least 0.3 MB across 44 measurable resources, but 445 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
10 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
78 images are shipped at more than 2x the width shown.
“697a2d6b76de24d86399ebf1_schedule-0-r2.a” is 2400px wide, displayed at 560px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <header> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Form usabilityclear
Inline validation passesforms:inline-validation
16 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#3dafa3
accent#3dafa3
bg#ebeae7
surface#eceae7
text#0b1215
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox80px
Jumps over the lazy dog56px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
40pxAa
48pxAa
56pxAa
80pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Founders Grotesk Condensed · Ibm Plex Sans Var Roman
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
