saas · Sep 12, 2026

xmit.sh

We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.

4 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.

Walk 62 links on the entry page, 45 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently Asked Questions
    Offers a free trial or free tier
    free tier
    Makes the pricing ladder explicit
    $2/mo, $149/mo

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 4 more

    See what we looked for

  3. Flagged

    5 of 13 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    28% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 9px, below the 13px floor this check uses.
    Render-blocking resources
    11 stylesheets/scripts in <head> block first paint.

    + 2 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Compare

    Step 1
    Homepage / Lander
    Step 2
    Features
    Step 3
    Pricing

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Email that actually lands

    Promise
    Transactional and marketing emails that hit the inbox. Reputation isolation, domain warmup, and analytics bui…
    Prices shown
    $2 · $0.10 · $0

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 4 conversion tactics detected since 2026-08-09.
  1. 4 tactics 2026-08-09
  2. 4 tactics 2026-09-12

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

3 tactics

$2 +3 more

Sticky CTAPricing tiersDemo / docs
Features
02

Features

▼ thinnest
2 tactics

subscription

Sticky CTADemo / docs
Pricing
03

Pricing

▲ strongest
5 tactics

$2 +12 more

Sticky CTAFAQFree trialPricing tiersDemo / docs
Compare
04

Compare

5 tactics

$19.95 +4 more

Sticky CTAFAQFree trialPricing tiersDemo / docs

In their own words

34 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Email That Actually Lands | Transmit
Meta description
Transactional and marketing emails that hit the inbox. Reputation isolation, domain warmup, and analytics built in. Plans start at $2/mo.
Headline
Email that actually lands
Section headings
We obsess over inbox placementEvery email. One API.Why developers switchDesign emails by describing themYour AI agent speaks email nowYour users are already contactsStart simple. Scale infinitely.Ready to hit the inbox?+8 more, not shown
Buttons and links
SolutionsSign InGet StartedcURLNode.jsPythonGoSMTPTry BYOK Mode →Start with Transmit →+1 more, not shown
Prices on the page
$2$0.10$0$149

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of xmit.sh
Nav0% down the page
Hero section of xmit.sh
Hero0% down the page
Logos section of xmit.sh
Logos50% down the page
CTA section of xmit.sh
CTA80% down the page
Footer section of xmit.sh
Footer87% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently Asked Questions

offer2 of 2

Offers a free trial or free tier free tier
Makes the pricing ladder explicit $2/mo, $149/mo

checkout1 of 2

Offers a demo or docs entry point View docs

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 12 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

28% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Have your own AWS account?” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

11 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

228 of 271 interactive targets are under 44×44px on mobile.

smallest: “Dismiss” at 22×22px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

33 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Keyboard reachability

28 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 1.9 MB across 218 measurable resources, but 173 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear2

Mobile viewport · Language declared

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#000000
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
30pxAa
36pxAa
48pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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