Smallest body text is 11px (base ~19px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
saas · Aug 9, 2026
atlas.co
40/100 Thin
Scores above 36% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 24%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 44 links seen, 22 walkable, 3 matched, and we walked 4 pages.
What we recorded
The funnel, frame by frame
4 steps walkedIn their own words
30 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Atlas | The AI GIS for modern teams
- Meta description
Atlas is the AI-native GIS. Build maps, dashboards, and spatial workflows from a conversation — GIS-grade analysis, accessible to your whole team. Trusted by energy developers, asset managers, and field operations teams.
- Headline
The AI GIS for modern teams
- Section headings
Describe what you need. Navi builds it.
Your data is scattered. Your map should bring it together.
Agentic GIS, by design.
One map. Your whole team.
Don't start from a blank map.
From sign-up to a live map in an afternoon
FAQ
All your sources, connected
+7 more, not shown- Buttons and links
Login
Sign up
Sign up Book demo
Book demo
Field Operations
Project Pipeline
Asset Management
Site Selection
Update project status
Start building workflows
+2 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
$72/mo, $7/mo, free
Action path1 of 4
Offers a demo or docs entry point
Documentation
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
companies use
Friction reduction1 of 2
Answers buyer objections
FAQ What is Atlas? Atlas is the AI-native GIS. Describe what you need — a site selection,
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Free trial / freemium
974 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
96% of measurable text passes WCAG AA. 29% of text was unmeasurable (over images/gradients). not counted either way.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
5 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text notea11y:image-alt-text
9 of 49 content images (18%) have no alt attribute.
fix Add descriptive alt to content images; alt="" for purely decorative ones.
Named controls needs worka11y:named-controls
1 button/link has no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Link text notea11y:link-text
3 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Heading levels notea11y:heading-levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery2 flagged
Page weight needs workweight:page-weight
At least 5.7 MB across 123 measurable resources. 34 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Oversized images needs workweight:oversized-images
36 images are shipped at more than 2x the width shown.
“example-02.jpg” is 2318px wide, displayed at 866px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <header> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0f58ff
accent#0f58ff
bg#ffffff
surface#f2f6f9
text#242c38
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox44px
Jumps over the lazy dog40px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
19pxAa
22pxAa
24pxAa
40pxAa
44pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Atlas Sans · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
