Smallest body text is 10px (base ~14px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
2 tactics
1 proof point
saas · Jul 11, 2026
warp.dev
80/100 Strong
Scores above 95% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 94%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel. Per device: desktop 75 · mobile 85.
What we recorded
The funnel, frame by frame
2 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
29 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Warp — The Agentic Development Environment
- Meta description
A modern AI terminal for coding with agents. Run Oz, Claude Code, Codex, and Gemini CLI with fine-grained control — locally or in the cloud. Free download.
- Headline
From the terminal to the cloud, with any agent
- Section headings
Build loyalty rewards across the app
Execution Plan
Build your agentic software factory with Warp
Warp Terminal is now open-source
Start shipping with agents.
Get Warp today
Build with any agent in a modern terminal
Move from local to cloud development
+6 more, not shown- Buttons and links
Products
Solutions
Resources
Enterprise
Loyalty rewards main
Debug promo code flow debug/promo-delivery-switch
Scheduled ordering cloud/scheduled-ordering
~/work/delivery-app
main
Warp
+2 more, not shown
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $0/mo, $20/mo, $200/mo
Action path2 of 4
Offers a free trial or free tier
Free plan
Offers a demo or docs entry point
Documentation
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
trusted by
Puts a number on adoption
800,000 developers
Friction reduction2 of 2
Answers buyer objections
Pricing FAQ
Offers a free trial or free tier
Free plan
Value reinforcement1 of 2
Puts a number on adoption
800,000 developers
What we didn’t find
3 of 9 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see3 of 9 applicable
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
9 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA.
Mobile & tap targets1 flagged
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Tap-target size (mobile) needs workmobile:tap-target-size-mobile
124 of 176 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 30×24px
fix Give tappable controls a ≥44×44px hit area. the touch minimum.
Typography1 flagged
Body text size needs worktype:body-text-size
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 9 content images carry alt text.
Form labels notea11y:form-labels
2 form fields rely on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
Named controls needs worka11y:named-controls
5 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Link text notea11y:link-text
4 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Heading structure notea11y:heading-structure
The landing page has 2 <h1> elements (expected 1).
fix Use exactly one <h1> as the page’s title.
This funnel: 100% of text passes AA · top corpus funnels average 93%.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#f6f1ff
accent#f6f1ff
bg#ffffff
surface#f6f1ff
text#c59fff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox96px
Jumps over the lazy dog65px
A subheading in their voice50px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
24pxAa
30pxAa
50pxAa
65pxAa
96pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
theFuture · Matter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
