Body text size
type:Smallest sampled text is 7px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
5 tactics
$10,000 +12 more
saas · Sep 17, 2026
warp.dev
We found more conversion tactics here than on 86% of the 1,350 multi-step SaaS funnels we have measured.
7 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 88% of them.
The short version, in 5 parts
-
Proven on the page
7 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison grid: 52 rows
- Answers buyer objections
Frequently asked questions what is a cloud software factory? [+] A factory is a fleet of a
- Offers a free trial or free tier
Free plan
+ 4 more with evidence
-
Not seen
4 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 1 more
-
Flagged
6 of 15 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 84% of measurable text passes WCAG AA. 4+ runs fail. 33% of text was unmeasurable (over i…
- Body text size
- Smallest sampled text is 7px, below the 13px floor this check uses.
- Named controls
- 3 buttons/links have no accessible name (icon-only, no aria-label).
+ 3 more
-
Walked
2 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Pricing
-
In their words
The headline:
Open infrastructure for cloud software factories
- Promise
Infrastructure to build, measure, and interact with agents across your SDLC — so you ship more and spend less.
- Prices shown
- $10,000 · $0.39 · $0.53
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
42 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Warp — The Open Platform for Automating Development
- Meta description
Infrastructure to build, measure, and interact with agents across your SDLC — so you ship more and spend less.
- Headline
Open infrastructure for cloud software factories
- Section headings
Beyond CI/CD to automating the whole SDLC
Baked-in measurement and self-improvement
Cutting our cost per PR from $80 to $30
Warp is enterprise ready
Open at every layer
Control your coding agent chaos
Use Warp everywhere
Frequently asked questions
+6 more, not shown- Buttons and links
book a demo
request early access
download warp terminal
read case study
request access
Mac
Linux
Windows
what is a cloud software factory? [+]
how do i define a factory? [+]
+2 more, not shown- Prices on the page
$10,000
$0.39
$0.53
$0.46
$0.41
$0.32
$80
$30
+5 more, not shown
What we found
7 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison grid: 52 rows
Answers buyer objections
Frequently asked questions what is a cloud software factory? [+] A factory is a fleet of a
proof2 of 4
Shows customer logos or a trusted-by claim
trusted by
Puts a number on adoption
800,000 developers
offer2 of 2
Offers a free trial or free tier
Free plan
Makes the pricing ladder explicit
free, $0/mo, $20/mo, $200/mo
checkout1 of 2
Offers a demo or docs entry point
book a demo
What we didn’t find
4 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 11 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 15 measured checks need work
Text contrast (WCAG AA)
contrast:84% of measurable text passes WCAG AA. 4+ runs fail. 33% of text was unmeasurable (over images/gradients). not counted either way.
worst: “>_” at 2.99:1 (11px, #918d9a on #f6f5fb). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 14.4 MB across 144 measurable resources. 148 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:10 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:23 images are shipped at more than 2x the width shown.
“case-study-benchmark-results.png” is 3456px wide, displayed at 544px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Worth knowing6
Line length
11 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Keyboard reachability
46 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear3
This funnel: 84% of text passes AA · top corpus funnels average 93%.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#2a1eff
accent#2a1eff
bg#ffffff
surface#f6f5fb
text#cbb0f7
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox34px
Jumps over the lazy dog20px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
34pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
matterMono
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 8 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
