saas · Sep 20, 2026

harth.build

We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.

6 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

6 conversion tactics detected
2 pages captured
10 UX checks
2 flagged

Put this x-ray to work Brief your AI X-ray your funnel

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.

Walk 21 links on the entry page, 4 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

Proven on the page
6 conversion tactics detected, each backed by text on the page

Compares itself against alternatives
Compare plans & features
Answers buyer objections
FREQUENTLY ASKED QUESTIONS
Offers a free trial or free tier
Free trial

+ 3 more with evidence

See all 6
Not seen
5 of 11 applicable tactics we checked for and did not see

Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Lead-capture form
An on-page form collecting contact details (email / name / phone) outside a che…
Proof above the fold
Social proof rendered within the first viewport on at least one step.

+ 2 more

See what we looked for
Flagged
3 of 11 build checks flagged, each with a fix

Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.
Render-blocking resources
12 stylesheets/scripts in <head> block first paint.
Tap-target size (mobile)
58 of 97 interactive targets are under 44×44px on mobile.

See the fixes
Walked
2 pages walked, Homepage / Lander to Pricing

Step 1
Homepage / Lander
Step 2
Pricing

Walk it frame by frame
In their words
The headline: The AI-powered workspace for architecture.

Promise
The AI–powered workspace for architects.

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

4 tactics

subscription

FAQFree trialLogo wallDemo / docs

Pricing

▲ strongest

5 tactics

$0 +5 more · Save 17% · 1 proof point

ComparisonFAQFree trialPricing tiersDemo / docs

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: The AI–powered workspace for architects. | Harth – AI–powered architecture.
Meta description: The AI–powered workspace for architects.
Headline: The AI-powered workspace for architecture.
Section headings: ALL THE MODELS. ZERO TAB-SWITCHING.ALL THE MODELS. LESS APPS AND WINDOWS.FREQUENTLY ASKED QUESTIONSKeep working how you work.Intuitive visual workspaceThe latest AI agentsMulti-agent workflowsDeep research for projects+3 more, not shown
Buttons and links: PlatformUse CasesINTUITIVE VISUAL WORKSPACETHE LATEST AI AGENTSMULTI-AGENT WORKFLOWSDEEP RESEARCH FOR PROJECTSTerrain & existing building import3D satellite terrainLive commentsSearch the web, turn any product into 3D+2 more, not shown

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of harth.build — **Nav**0% down the page

Hero section of harth.build — **Hero**0% down the page

Logos section of harth.build — **Logos**17% down the page

FAQ section of harth.build — **FAQ**85% down the page

Footer section of harth.build — **Footer**93% down the page

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection2 of 2

Compares itself against alternatives Compare plans & features

Answers buyer objections FREQUENTLY ASKED QUESTIONS

proof1 of 4

Shows customer logos or a trusted-by claim logos: Gemini, ChatGPT, Claude, Grok, Kimi

offer2 of 2

Offers a free trial or free tier Free trial

Makes the pricing ladder explicit free, $59/mo, $149/mo

checkout1 of 2

Offers a demo or docs entry point Book a demo

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see5 of 11 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 10 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

12 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Tap-target size (mobile)

mobile:tap-target-size-mobile

58 of 97 interactive targets are under 44×44px on mobile.

smallest: “Pricing” at 42×17px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

6 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Oversized images

1 image is shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Page weight

At least 1.9 MB across 86 measurable resources, but 114 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#303b42

bg#ffffff

surface#e2ddd4

text#ffffff

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox60px

Jumps over the lazy dog36px

A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

30pxAa

36pxAa

60pxAa

WEIGHTS

Aa300

Aa400

Aa600

FAMILIES

Figtree

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt