saas · Aug 13, 2026

harth.build

20/100 Sparse

Scores above 36% of 525 entry-page captures we have measured. Among the 289 saas funnels in that group, above 23%.

2/11 tactics
1 step
10 checks
2 flagged

Walk 7 links seen, 1 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.24.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

2 tactics

Logo wallDemo / docs

In their own words

25 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: The AI–powered workspace for architects. | Harth - See your future home before it's built
Meta description: The AI–powered workspace for architects.
Headline: The AI–powered workspace for architects.
Section headings: Powered up with frontier AIImage gen AI at your fingertipsHarth is a web based tool that plugs directly into your existing workflow. Import and export from Revit, ArchiCAD and more.Intuitive visual workspaceThe latest AI agentsMulti-agent workflowsDeep research for projectsINTUITIVE VISUAL WORKSPACE+2 more, not shown
Buttons and links: INTUITIVE VISUAL WORKSPACETHE LATEST AI AGENTSMULTI-AGENT WORKFLOWSDEEP RESEARCH FOR PROJECTSTerrain & existing building import3D satellite terrainLive commentsSearch the web, turn any product in 3DInstant Search & ActionsWorks everywhere+2 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of harth.build — **Nav**1% down the page

Hero section of harth.build — **Hero**0% down the page

Logos section of harth.build — **Logos**17% down the page

Footer section of harth.build — **Footer**93% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path1 of 4

Offers a demo or docs entry point Book a demo

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: Gemini, ChatGPT, Claude, Grok, Kimi

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this

Free trial / freemium 974 of 1248 measured funnels run this

Pricing tiers 636 of 1248 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

96% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 12px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

1 paragraph runs past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 0.7 MB across 50 measurable resources, but 40 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

10 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.