saas · Aug 5, 2026

backengine.com

10/100 Sparse

Scores above 4% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 0%.

1/11 tactics
2 steps
10 checks
2 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 62 links seen, 52 walkable, 1 matched, and we walked 2 pages.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

1 tactic

$1,300

Logo wall

Pricing

▼ thinnest

0 tactics

no named tactics detected on this step

In their own words

23 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: BackEngine — Make your company knowledge ready for AI
Meta description: Your customer conversations are scattered across calls, email, Slack, tickets, and CRM. BackEngine pulls them together so the AI your team already uses can do real work — answer from a complete memory of every account, and act on it: alerts open with full context, agents write back to your CRM.
Headline: BackEngine makes all of your messy, scattered company knowledge ready for AI — automatically, in under a day.
Section headings: BackEngine increases AI adoption & ROI.Nothing new for your team to learn.Let's dive deeper.Hear it from our customersResources to go further.See it on your own data.You unlock dozens of AI use cases.You get better AI outputs.+5 more, not shown
Buttons and links: Product ▾Resources ▾Company ▾ClaudeChatGPTGemini
Prices on the page: $1,300

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Trust & proof1 of 2

Shows customer logos or a trusted-by claim used by

What we didn’t find

10 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see10 of 11 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this

Free trial / freemium 974 of 1248 measured funnels run this

Pricing tiers 636 of 1248 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Demo / docs entry 440 of 1256 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

97% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 11px (base ~15px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Accessibility hygieneclear

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 0.0 MB across 3 measurable resources, but 30 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

2 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

19 images are shipped at more than 2x the width shown.

“14e1e957-9351-4d19-b75b-71e261c7d6d2” is 960px wide, displayed at 28px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.