This report was measured 50 days ago — past our freshness window.

saas · Sep 1, 2026

bavlio.com

We found more conversion tactics here than on 45% of the 1,413 multi-step SaaS funnels we have measured.

5 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

Put this x-ray to work Brief your AI X-ray your funnel
How this was measured

Measured by Roentgen 1.27.0 on 2026-09-01. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 53% of them.

Walk 15 links on the entry page, 12 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    How does Bavlio's slider pricing work? +
    Offers a free trial or free tier
    Start free
    Shows customer logos or a trusted-by claim
    logos: Bavlio on Fazier, Bavlio on StartupBase, Bavlio on SaaSGrow, Bavlio on StartupTrust

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…

    + 3 more

    See what we looked for

  3. Flagged

    3 of 13 build checks flagged, each with a fix

    Body text size
    Smallest body text is 9px (base ~17px). below the ~16px readable floor.
    Line height
    Body line-height is 1.02×. tight enough to hurt readability.
    Tap-target size (mobile)
    79 of 116 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Compare

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Compare

    Walk it frame by frame

  5. In their words

    The headline: Sales made simple.

    Promise
    Bavlio is an AI-powered sales outreach platform that researches every lead and writes personalized cold email…
    Prices shown
    $0 · $49

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
2 tactics

$0 +1 more  ·  1 proof point

Free trialLogo wall
Pricing
02

Pricing

▲ strongest
5 tactics

$0 +1 more  ·  1 proof point

FAQTrust badgesFree trialLogo wallPricing tiers
Compare
03

Compare

3 tactics

1 proof point

Free trialNo cardLogo wall

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Bavlio - AI Sales Outreach That Researches Every Lead
Meta description
Bavlio is an AI-powered sales outreach platform that researches every lead and writes personalized cold email and LinkedIn campaigns for your team.
Headline
Sales made simple.
Section headings
Find your ideal customerSelling should not take five tools.From zero to your first reply in under 10 minutes.Made for people who do their own outreach.Start free. Upgrade when it works.Good questions, short answers.Your next customer is one email away.Weekly, on getting customers+8 more, not shown
Buttons and links
View demoIs it really free to start?How long does setup take?Where do the leads come from?Will the emails sound like a robot?Do I need to be good with sales tools?What if it doesn't work for me?SubscribeStart freeStart free trial
Prices on the page
$0$49

Sections

7 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of bavlio.com
Nav0% down the page
Hero section of bavlio.com
Hero0% down the page
Pricing section of bavlio.com
Pricing56% down the page
FAQ section of bavlio.com
FAQ69% down the page
CTA section of bavlio.com
CTA77% down the page
Email capture section of bavlio.com
Email capture86% down the page
Footer section of bavlio.com
Footer92% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections How does Bavlio's slider pricing work? +

proof2 of 4

Shows customer logos or a trusted-by claim logos: Bavlio on Fazier, Bavlio on StartupBase, Bavlio on SaaSGrow, Bavlio on StartupTrust
Shows press logos or an as-seen-in claim As seen on © 2026 Bavlio

offer2 of 2

Offers a free trial or free tier Start free
Makes the pricing ladder explicit free, $49/mo, $349/mo, $79/mo

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Demo / docs entry 594 of the 1,760 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Lead-capture form 457 of the 1,760 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 12 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 9px (base ~17px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1.02×. tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Tap-target size (mobile)

mobile:tap-target-size-mobile

79 of 116 interactive targets are under 44×44px on mobile.

smallest: “Open menu” at 41×41px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

10 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

19 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Oversized images

4 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images
Keyboard reachability

5 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 2.3 MB across 34 measurable resources, but 79 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#160c03
bg#ffffff
surface#ffffff
text#c0c0c0
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox44px
Jumps over the lazy dog43px
A subheading in their voice28px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
28pxAa
43pxAa
44pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Inter · Arsenal
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Similar crawls