Smallest body text is 10px (base ~20px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
$55,574 +6 more
saas · Jul 31, 2026
betterstack.com
55/100 Thin
Scores above 62% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 54%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.10, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
32 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Better Stack - 30x cheaper than Datadog, Exceptional support
- Meta description
AI SRE and MCP server, incident management, on-call, logs, metrics, traces, and error tracking. 7,000+ happy customers. 60-day money back guarantee.
- Headline
The AI SRE observability stack
- Section headings
At a fraction of your current costs
AI SRE
Tracing
Incident management
Uptime monitoring
Robust MCP server
Get an AI SRE
Smart incident merging
+3 more, not shown- Buttons and links
Platform
Community
Company
Sign up
Start for free
book a demo
- Prices on the page
$55,574
$687
$5
$0.1
$2.5
$51,200
$2,787
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path3 of 4
Offers a free trial or free tier
Start for free
Lead-capture form
user[email], user[email]
Offers a demo or docs entry point
Documentation
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
used by
Friction reduction2 of 2
Answers buyer objections
Frequently asked questions
Offers a free trial or free tier
Start for free
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
9 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
91% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Integrate your logs, metrics, traces, and errors into your e” at 3.72:1 (16px, #646e87 on #0f101a). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography2 flagged
Body text size needs worktype:body-text-size
Line height needs worktype:line-height
Body line-height is 1.2×. tight enough to hurt readability.
fix Set body line-height to ~1.4-1.6×.
Line length notetype:line-length
3 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene3 flagged
Language declared needs worka11y:language-declared
No html[lang] attribute. screen readers can’t pick the right voice.
fix Add lang="en" (or the page’s language) to <html>.
Image alt text needs worka11y:image-alt-text
43 of 65 content images (66%) have no alt attribute.
fix Add descriptive alt to content images; alt="" for purely decorative ones.
Form labels notea11y:form-labels
2 form fields rely on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
Named controls needs worka11y:named-controls
159 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#1f2433
accent#1f2433
bg#0f101a
surface#0f101a
text#646e87
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox53px
Jumps over the lazy dog40px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
16pxAa
20pxAa
28pxAa
36pxAa
40pxAa
53pxAa
WEIGHTS
Aa400
Aa500
Aa700
FAMILIES
Helvetica Now Display · Helvetica Now Text
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
