saas · Sep 12, 2026

cisogenie.com

We found more conversion tactics here than on 10% of the 1,350 multi-step SaaS funnels we have measured.

3 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

Put this x-ray to work Brief your AI X-ray your funnel
How this was measured

Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.

Walk 57 links on the entry page, 42 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently Asked Questions
    Shows customer logos or a trusted-by claim
    trusted by
    Offers a demo or docs entry point
    Schedule a Demo

    See all 3

  2. Not seen

    8 of 11 applicable tactics we checked for and did not see

    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 5 more

    See what we looked for

  3. Flagged

    5 of 16 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    63% of measurable text passes WCAG AA. 4+ runs fail. 27% of text was unmeasurable (over i…
    Body text size
    Smallest sampled text is 7px, below the 13px floor this check uses.
    Named controls
    24 buttons/links have no accessible name (icon-only, no aria-label).

    + 2 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Product Tour

    Step 1
    Homepage / Lander
    Step 2
    Plans
    Step 3
    Product

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Become Audit-Ready in 4-5 Weeks

    Promise
    CISOGenie is an AI-powered GRC platform to automate ISO 27001, SOC 2, GDPR, and vendor risk. Manage complianc…

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
3 tactics
FAQLogo wallDemo / docs
Plans
02

Plans

▼ thinnest
1 tactic
Demo / docs
Product
03

Product

3 tactics
FAQLogo wallDemo / docs
Product Tour
04

Product Tour

3 tactics
Sticky CTALogo wallDemo / docs

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
CISOGenie | Become Audit-Ready for SOC 2, ISO 27001 & More in 4-5 Weeks
Meta description
CISOGenie is an AI-powered GRC platform to automate ISO 27001, SOC 2, GDPR, and vendor risk. Manage compliance, evidence, and continuous monitoring in one unified dashboard.
Headline
Become Audit-Ready in 4-5 Weeks
Section headings
AI-powered Risk-Led Security Management Platform for SOC 2, ISO 27001, DPDPA, RBI CSF, and more.Trusted by Industry LeadersYour First 28 Days with CISOGenieSolving The Pains That Keep You From ScalingThe Result: GRC Performance MetricsMap Once. Comply Everywhere.Your Compliance. On Autopilot.Pick your Fit+8 more, not shown
Buttons and links
Free Toolkits ▼Know MoreGap AssessmentPolicy ManagementTask ManagementCompliance ManagementSecurity PostureRisk ManagementPrivacy ManagementIncident Management+2 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of cisogenie.com
Nav0% down the page
Logos section of cisogenie.com
Logos12% down the page
FAQ section of cisogenie.com
FAQ83% down the page
Footer section of cisogenie.com
Footer91% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently Asked Questions

proof1 of 4

Shows customer logos or a trusted-by claim trusted by

checkout1 of 2

Offers a demo or docs entry point Schedule a Demo

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

Free trial / freemium 1,340 of the 1,673 SaaS funnels we checked
Pricing tiers 873 of the 1,673 SaaS funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 15 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

63% of measurable text passes WCAG AA. 4+ runs fail. 27% of text was unmeasurable (over images/gradients). not counted either way.

worst: “OSCAL” at 1:1 (8px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 7px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

24 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

21 images are shipped at more than 2x the width shown.

“feature-5.png” is 1909px wide, displayed at 636px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

296 of 365 interactive targets are under 44×44px on mobile.

smallest: “Toggle demo autoplay” at 30×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

3 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

4 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading levels

4 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Keyboard reachability

36 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 2.2 MB across 107 measurable resources, but 75 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#f97316
accent#f97316
bg#ffffff
surface#efebff
text#490085
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox30px
Jumps over the lazy dog20px
A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
30pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
Fraunces · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Similar crawls