saas · Aug 15, 2026

ito.ai

70/100 Partial

Scores above 81% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 76%.

6/11 tactics
4 steps
12 checks
3 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 43 links seen, 38 walkable, 4 matched, and we walked 4 pages.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

0pts since the first measured scan (2026-08-09) — 2 re-scans

70 Partial 2026-08-09
→
70 Partial 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

Sticky CTANo cardLogo wallDemo / docs

Review

4 tactics

Sticky CTANo cardLogo wallDemo / docs

Features

▼ thinnest

4 tactics

Sticky CTANo cardLogo wallDemo / docs

Pricing

▲ strongest

7 tactics

$40 +2 more · 1 proof point

Sticky CTAFAQFree trialNo cardLogo wallPricing tiersDemo / docs

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: AI Code Review That Runs Your App on Every PR | Ito
Meta description: Catch 30% more bugs and ship faster with runtime evidence. AI Code Review to automate PR reviews, catch bugs earlier, and improve quality.
Headline: Catch all runtime bugs before merge.
Section headings: Ship faster than ever without sacrificing qualityIto tests everything your app actually does when it runsShip fast, test automaticallyAgents are writing (and using) all the code.Nothing in the code diff in the PR that Ito reviewed had any direct sign of this bug. If Ito had only been looking at the diff lines from the PR, then it wouldn't have caught this.Ito helps my team ship faster by testing all edge cases right on their PRs. I refuse to go back to manual testing.Ito caught 3-4 real things that got fixed in the first week. Impressed that backend mocking works autonomously.Catch runtime errors no one else can+6 more, not shown
Buttons and links: FeaturesWhat is Ito?How does Ito test pull requests?Does Ito access our source code?How long does setup take?How does Ito handle authenticated user flows?Which tech stacks does Ito support?What does the testing report include?What outcomes can teams expect using Ito?Try Ito+2 more, not shown

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of ito.ai — **Nav**0% down the page

Hero section of ito.ai — **Hero**0% down the page

Logos section of ito.ai — **Logos**5% down the page

FAQ section of ito.ai — **FAQ**79% down the page

Footer section of ito.ai — **Footer**94% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“GET STARTED no credit card required OR TRY ITO”

Rating element — **Rating**“Ito is free for your first 100 reviews.”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit $40/mo, free, $40/seat

Action path3 of 4

Puts proof in the first viewport 20 Code Reviews included per seat

Offers a free trial or free tier no credit card required

Offers a demo or docs entry point docs link

Trust & proof1 of 2

Shows customer logos or a trusted-by claim trusted by

Friction reduction2 of 2

Answers buyer objections FAQs

Offers a free trial or free tier no credit card required

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see5 of 11 applicable

Press / "as seen in" 448 of 1769 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.