Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
saas · Sep 15, 2026
ito.ai
We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.
6 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.
Walk 55 links on the entry page, 42 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Answers buyer objections
FAQs
- Puts proof in the first viewport
50 Code Reviews included per seat
- Offers a free trial or free tier
no credit card required
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 2 more
-
Flagged
4 of 13 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 93% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Page weight
- At least 5.3 MB across 100 measurable resources. 305 cross-origin resources did not expos…
+ 1 more
-
Walked
4 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Review
- Step 3
- Features
+ 1 more step
-
In their words
The headline:
Catch all runtime bugs before merge.
- Promise
Ito is runtime code review for pull requests. It builds your app, tests impacted flows, and posts video + rep…
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 6 conversion tactics detected since 2026-08-09.
- 6 tactics 2026-08-09
- 6 tactics 2026-08-15
- 6 tactics 2026-09-15
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Runtime Code Review That Runs Your App on Every PR | Ito
- Meta description
Ito is runtime code review for pull requests. It builds your app, tests impacted flows, and posts video + repro evidence before you merge.
- Headline
Catch all runtime bugs before merge.
- Section headings
Ship faster than ever without sacrificing quality
Ito tests everything your app actually does when it runs
Ship fast, test automatically
Agents are writing (and using) all the code.
Nothing in the code diff in the PR that Ito reviewed had any direct sign of this bug. If Ito had only been looking at the diff lines from the PR, then it wouldn't have caught this.
Ito helps my team ship faster by testing all edge cases right on their PRs. I refuse to go back to manual testing.
Ito caught 3-4 real things that got fixed in the first week. Impressed that backend mocking works autonomously.
Catch runtime errors no one else can
+6 more, not shown- Buttons and links
Features
Resources
WATCH 2 MIN DEMO
What is Ito?
How does Ito test pull requests?
Does Ito access our source code?
How long does setup take?
How does Ito handle authenticated user flows?
Which tech stacks does Ito support?
What does the testing report include?
+2 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
FAQs
proof2 of 4
Puts proof in the first viewport
50 Code Reviews included per seat
Shows customer logos or a trusted-by claim
trusted by
offer2 of 2
Offers a free trial or free tier
no credit card required
Makes the pricing ladder explicit
$40/mo, free, $40/seat
checkout1 of 2
Offers a demo or docs entry point
docs link
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 13 measured checks need work
Text contrast (WCAG AA)
contrast:93% of measurable text passes WCAG AA. 4+ runs fail.
worst: “chatwoot/chatwoot” at 1:1 (12px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Page weight
weight:At least 5.3 MB across 100 measurable resources. 305 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Tap-target size (mobile)
mobile:164 of 256 interactive targets are under 44×44px on mobile.
smallest: “GET STARTED” at 112×36px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
5 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Autocomplete hints
No autocomplete attributes across 1 field. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#fcfcfc
bg#fcfcfc
surface#eaeaea
text#727272
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog40px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
28pxAa
32pxAa
36pxAa
40pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa700
FAMILIES
fontRepro
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
