saas · Sep 29, 2026

convertica.net

We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.

6 conversion tactics detected

4 pages walked · measured by Roentgen 1.28.0

6 conversion tactics detected
4 pages captured
12 UX checks
1 flagged

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How this was measured

Measured by Roentgen 1.28.0 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.

Walk 239 links on the entry page, 211 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

Proven on the page
6 conversion tactics detected, each backed by text on the page

Answers buyer objections
Is Convertica free to use? ⌄
Shows customer logos or a trusted-by claim
logos: PDF to Word, Word to PDF, Merge PDF, Split PDF, Compress PDF
Makes the pricing ladder explicit
$7.99/mo, free

+ 3 more with evidence

See all 6
Not seen
5 of 11 applicable tactics we checked for and did not see

Free trial / freemium
A free trial, free tier, or "no credit card" entry offer.
Us-vs-them comparison
A comparison table framing the brand against alternatives.
Proof above the fold
Social proof rendered within the first viewport on at least one step.

+ 2 more

See what we looked for
Flagged
2 of 13 build checks flagged, each with a fix

Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.
Tap-target size (mobile)
122 of 191 interactive targets are under 44×44px on mobile.

See the fixes
Walked
4 pages walked, Homepage / Lander to Users Register

Step 1
Homepage / Lander
Step 2
Compare Pdf
Step 3
Pricing

+ 1 more step

Walk it frame by frame
In their words
The headline: All-in-One PDF Tools

Promise
Free online PDF tools: Convert PDF to Word, Word to PDF, merge, split, rotate, add watermark, and more. Fast,…

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

3 tactics

FAQPressLogo wall

Compare Pdf

3 tactics

FAQLogo wallDemo / docs

Pricing

1 tactic

$7.99 +1 more · subscription

Pricing tiers

Users Register

▼ thinnest

0 tactics

no named tactics detected on this step

In their own words

24 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Convertica – Online PDF Tools: Convert, Edit & Organize PDFs
Meta description: Free online PDF tools: Convert PDF to Word, Word to PDF, merge, split, rotate, add watermark, and more. Fast, secure, no registration required.
Headline: All-in-One PDF Tools
Section headings: Popular ToolsSee Convertica in actionUpgrade to PremiumOrganize PDFFree PDF Tools - Convert, Edit & OrganizeSee our tools in actionFrequently Asked QuestionsLatest Guides & Tips+8 more, not shown
Buttons and links: Convert PDFEdit PDFOrganize PDFImagesMore

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of convertica.net — **Nav**0% down the page

Hero section of convertica.net — **Hero**2% down the page

FAQ section of convertica.net — **FAQ**67% down the page

Footer section of convertica.net — **Footer**88% down the page

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections Is Convertica free to use? ⌄

proof2 of 4

Shows customer logos or a trusted-by claim logos: PDF to Word, Word to PDF, Merge PDF, Split PDF, Compress PDF

Shows press logos or an as-seen-in claim featured on

offer1 of 2

Makes the pricing ladder explicit $7.99/mo, free

checkout2 of 2

Offers a demo or docs entry point documentation

Lead-capture form language, email, username, password1

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see5 of 11 applicable

Free trial / freemium 1,340 of the 1,673 SaaS funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

2 of 12 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

122 of 191 interactive targets are under 44×44px on mobile.

smallest: “Convertica” at 32×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

15 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Oversized images

1 image is shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Keyboard reachability

9 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.2 MB across 17 measurable resources, but 87 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#f97316

accent#f97316

bg#ffffff

surface#f9fafb

text#374151

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox72px

Jumps over the lazy dog36px

A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

24pxAa

30pxAa

36pxAa

72pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt