Smallest body text is 12px (base ~24px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
saas · Aug 17, 2026
convertica.net
30/100 Sparse
Scores above 18% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 10%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 196 links seen, 174 walkable, 1 matched, and we walked 2 pages.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
24 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Convertica – Online PDF Tools: Convert, Edit & Organize PDFs
- Meta description
Free online PDF tools: Convert PDF to Word, Word to PDF, merge, split, rotate, add watermark, and more. Fast, secure, no registration required.
- Headline
All-in-One PDF Tools
- Section headings
Popular Tools
See Convertica in action
Organize PDF
Free PDF Tools - Convert, Edit & Organize
See our tools in action
Frequently Asked Questions
Latest Guides & Tips
About
+8 more, not shown- Buttons and links
Convert PDF
Edit PDF
Organize PDF
Images
More
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Lead-capture form
language, email, username, password1
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: PDF to Word, Word to PDF, Merge PDF, Split PDF, Compress PDF
Friction reduction1 of 2
Answers buyer objections
Is Convertica free to use? ⌄
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Free trial / freemium
974 of 1248 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 1 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
99% of measurable text passes WCAG AA. 38% of text was unmeasurable (over images/gradients). not counted either way.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
1 paragraph runs past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 35 content images carry alt text.
Link text notea11y:link-text
2 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Label in name notea11y:label-in-name
2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & deliveryclear
Page weight not measurableweight:page-weight
At least 0.1 MB across 16 measurable resources, but 42 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Structure & reachabilityclear
Keyboard reachability notestructure:keyboard-reachability
6 elements look clickable but cannot be reached by keyboard.
“Is Convertica free to use?”, “⌄”, “How long are my files stored?”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Form usabilityclear
Inline validation passesforms:inline-validation
5 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#bfdbfe
accent#bfdbfe
bg#ffffff
surface#f9fafb
text#374151
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog36px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
36pxAa
72pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
