saas · Sep 21, 2026
We found more conversion tactics here than on 24% of the 1,301 multi-step SaaS funnels we have measured.
4 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,705 multi-step funnels, more conversion tactics than 35% of them.
Walk 25 links on the entry page, 23 walkable. 6 matched a funnel step; we captured 4 pages in all, this one included.
comparison table: Feature · Community · Pro · Team · Business · Enterprise
Is Community really free? Yes — the full Builder, the runtime, the 40-atom catalog and JSO
free forever
+ 1 more with evidence
+ 4 more
+ 1 more
+ 1 more step
The UI contract you can audit, own, and run yourself.
Blueprint turns a screen into an open JSON contract: no logic, no eval, no lock-in. Validate it in CI, compil…
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionBlueprint — the UI contract you can audit, own, and run yourself
Blueprint turns a screen into an open JSON contract: no logic, no eval, no lock-in. Validate it in CI, compile it to real components, and ship it on your own infrastructure. Built for regulated teams.
The UI contract you can audit, own, and run yourself.
You didn't write config. You invented a programming language.
A thin contract that describes the screen — not the behavior.
Four steps. No black box.
We didn't invent the positioning. We inverted the pain.
The compliance story is the architecture.
Own your UI. Literally.
Auditable by design
Own it, run it yourself+6 more, not shown
Verify identity
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinioncomparison table: Feature · Community · Pro · Team · Business · Enterprise
Is Community really free? Yes — the full Builder, the runtime, the 40-atom catalog and JSO
free forever
free, $39/mo, $99/seat, $399/mo
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 11 measured checks need work
78% of measurable text passes WCAG AA. 4+ runs fail.
worst: “01” at 1.13:1 (104px, #ebe8e1 on #f6f6f4). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
2 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
6 of 7 interactive targets are under 44×44px on mobile.
smallest: “Dark mode” at 30×30px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
7 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Mobile viewport · Language declared · Page weight · Render-blocking resources
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessComparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy
pricing: comparison table: Feature · Community · Pro · Team · Business · Enterprisecomparison copy
Blueprint vs Retool · Blueprint
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
