Smallest body text is 10px (base ~15px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
saas · Aug 15, 2026
drawrilla.com
50/100 Thin
Scores above 48% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 37%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 35 links seen, 32 walkable, 3 matched, and we walked 3 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
0pts
since the first measured scan (2026-08-06) — 2 re-scans
- 50 Thin 2026-08-06
- 50 Thin 2026-08-15
The funnel, frame by frame
3 steps walkedIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Drawrilla - Random Giveaway Picker & Random Name Picker
- Meta description
Drawrilla is a free online random giveaway picker for drawing winners from entry lists or comments imported from Facebook, Instagram, YouTube, and Threads. Merge entries from multiple sources, set multiple prizes and winner slots, and run everything in one draw. Built for giveaways, livestreams, marketing campaigns, and live events, with cryptographically secure random selection and local browser processing for fair and secure draws.
- Headline
Random Giveaway Picker — Free to Use, Pick Winners from Entry Lists or Social Media Comments
- Section headings
Key Features
Start in 3 Easy Steps
Fast. Fair. Secure.
Use Cases
Usage Stats
Changelog
Featured On
817,231
+3 more, not shown- Buttons and links
Plan Management
Help & Support
Start Drawing
Start Now
Previous
Next
1
2
3
4
+2 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path2 of 4
Offers a free trial or free tier
free plan
Lead-capture form
productId, productId, productId, productId
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: case_6, case_1, case_3, case_5, case_4
Friction reduction1 of 2
Offers a free trial or free tier
free plan
Value reinforcement1 of 2
Compares itself against alternatives
comparison grid: 17 rows
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
79% of measurable text passes WCAG AA. 4+ runs fail.
worst: “View full changelog” at 2.1:1 (13px, #19bcd3 on #f5f5f5). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
7 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 38 content images carry alt text.
Form labels needs worka11y:form-labels
2 of 6 form fields have no label (+3 rely on placeholder only).
fix Give every input a <label> or aria-label; placeholders are not labels.
Heading levels notea11y:heading-levels
6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery2 flagged
Page weight not measurableweight:page-weight
At least 2.1 MB across 63 measurable resources, but 97 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
15 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
13 images are shipped at more than 2x the width shown.
“website.png?t=1754024497” is 1024px wide, displayed at 251px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
9 elements look clickable but cannot be reached by keyboard.
“($14.99 USD)”, “($26.99 USD)”, “($39.99 USD)”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Form usabilityclear
Autocomplete hints noteforms:autocomplete-hints
No autocomplete attributes across 16 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#19bcd3
accent#19bcd3
bg#f5f5f5
surface#ffffff
text#5b5b5b
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox43px
Jumps over the lazy dog33px
A subheading in their voice29px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
15pxAa
16pxAa
20pxAa
23pxAa
26pxAa
29pxAa
33pxAa
43pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Noto Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
