Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
4 tactics
1 proof point
saas · Sep 23, 2026
drawrilla.com
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-23. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 35 links on the entry page, 32 walkable. 3 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison grid: 17 rows
- Offers a free trial or free tier
Free Plan
- Shows customer logos or a trusted-by claim
logos: case_6, case_1, case_3, case_5, case_4
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
+ 3 more
-
Flagged
7 of 16 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 78% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Form labels
- 2 of 6 form fields have no label (+3 rely on placeholder only).
+ 4 more
-
Walked
3 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Plan Info
- Step 3
- Pricing
-
In their words
The headline:
Random Giveaway Picker — Free to Use, Pick Winners from Entry Lists or Social M…
- Promise
Drawrilla is a free online random giveaway picker for drawing winners from entry lists or comments imported f…
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
27 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Drawrilla - Random Giveaway Picker & Random Name Picker
- Meta description
Drawrilla is a free online random giveaway picker for drawing winners from entry lists or comments imported from Facebook, Instagram, Threads, and YouTube. Merge entries from multiple sources, set multiple prizes and winner slots, and run everything in one draw. Built for giveaways, livestreams, marketing campaigns, and live events, with cryptographically secure random selection and local browser processing for fair and secure draws.
- Headline
Random Giveaway Picker — Free to Use, Pick Winners from Entry Lists or Social Media Comments
- Section headings
Key Features
Start in 3 Easy Steps
Fast. Fair. Secure.
Use Cases
Usage Stats
Customer Reviews
Changelog
Featured On
+4 more, not shown- Buttons and links
Plan Management
Help & Support
Start Drawing
Start Now
Previous
Next
1
2
3
4
+2 more, not shown
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Compares itself against alternatives
comparison grid: 17 rows
proof2 of 4
Shows customer logos or a trusted-by claim
logos: case_6, case_1, case_3, case_5, case_4
Shows press logos or an as-seen-in claim
featured on
offer1 of 2
Offers a free trial or free tier
Free Plan
checkout1 of 2
Lead-capture form
productId, productId, productId, productId
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 15 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:78% of measurable text passes WCAG AA. 4+ runs fail.
worst: “★★★★” at 1.77:1 (18px, #f6b900 on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Form labels
a11y:2 of 6 form fields have no label (+3 rely on placeholder only).
FixGive every input a <label> or aria-label; placeholders are not labels.
Render-blocking resources
weight:15 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:13 images are shipped at more than 2x the width shown.
“website.png” is 1024px wide, displayed at 251px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:36 of 65 interactive targets are under 44×44px on mobile.
smallest: “1” at 20×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
8 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
9 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Autocomplete hints
No autocomplete attributes across 16 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 1.5 MB across 58 measurable resources, but 106 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#19bcd3
accent#19bcd3
bg#f5f5f5
surface#ffffff
text#5b5b5b
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox43px
Jumps over the lazy dog33px
A subheading in their voice29px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
15pxAa
16pxAa
18pxAa
20pxAa
23pxAa
26pxAa
29pxAa
33pxAa
43pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Noto Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
