saas · Sep 29, 2026

electe.net

We found more conversion tactics here than on 86% of the 1,350 multi-step SaaS funnels we have measured.

7 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 88% of them.

Walk 95 links on the entry page, 72 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    7 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently asked questions Quick answers to the most common questions about the platform a
    Offers a free trial or free tier
    free trial
    Shows customer logos or a trusted-by claim
    trusted by

    + 4 more with evidence

    See all 7

  2. Not seen

    4 of 11 applicable tactics we checked for and did not see

    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 1 more

    See what we looked for

  3. Flagged

    5 of 15 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    88% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 9px, below the 13px floor this check uses.
    Render-blocking resources
    21 stylesheets/scripts in <head> block first paint.

    + 2 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Use Cases

    Step 1
    Homepage / Lander
    Step 2
    Demo
    Step 3
    Use Cases

    Walk it frame by frame

  5. In their words

    The headline: For growing companies that want answers, not consultants.

    Promise
    Turn your data into decisions: AI financial forecasts without hiring analysts. Automatic analysis, visual rep…
    Prices shown
    €32 · €40 · € 211,000

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
9 tactics

€32 +2 more  ·  1 proof point

FAQTrust badgesPressFree trialNo cardLogo wallUsage proofDemo / docsExpress pay
Demo
02

Demo

9 tactics

€211,000

FAQTrust badgesPressFree trialNo cardLogo wallUsage proofDemo / docsExpress pay
Use Cases
03

Use Cases

▼ thinnest
8 tactics

€211,000

Trust badgesPressFree trialNo cardLogo wallUsage proofDemo / docsExpress pay

In their own words

32 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
AI financial forecasting for growing companies — ELECTE
Meta description
Turn your data into decisions: AI financial forecasts without hiring analysts. Automatic analysis, visual reports in seconds — live in 5 minutes.
Headline
For growing companies that want answers, not consultants.
Section headings
See your future, today.Designed for high performance.Automate reports and analyses. Come back to an answer.Proof, not promises.Tech / AIMediaHealthcareFintech+6 more, not shown
Buttons and links
✕Search ⌘KDashboardAutomatic reportsAI AgentTeam managementAnnual · save ~18%MonthlyENIT+2 more, not shown
Prices on the page
€32€40€ 211,000

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of electe.net
Nav0% down the page
Hero section of electe.net
Hero1% down the page
Logos section of electe.net
Logos8% down the page
FAQ section of electe.net
FAQ75% down the page
Footer section of electe.net
Footer80% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“✓ No credit card ✓ Read-only access ✓ Data hosted in Germany”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently asked questions Quick answers to the most common questions about the platform a

proof3 of 4

Shows customer logos or a trusted-by claim trusted by
Puts a number on adoption 500+ businesses
Shows press logos or an as-seen-in claim as seen on

offer1 of 2

Offers a free trial or free tier free trial

checkout2 of 2

Offers a demo or docs entry point Documentation
Lead-capture form select, email, checkbox, checkbox

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see4 of 11 applicable

Pricing tiers 873 of the 1,673 SaaS funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 14 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

88% of measurable text passes WCAG AA. 4+ runs fail.

worst: “TODAY” at 1:1 (15px, #08143a on #08143a). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

21 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

32 images are shipped at more than 2x the width shown.

“screenshot-dashboard.webp” is 1600px wide, displayed at 531px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

93 of 391 interactive targets are under 44×44px on mobile.

smallest: “F6S” at 22×19px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

23 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

3 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 1.4 MB across 105 measurable resources, but 234 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#08143a
bg#f4f1eb
surface#ffffff
text#4a5160
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog28px
A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
22pxAa
28pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
albertSans · geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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