Body text size
type:Smallest sampled text is 9px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
7 tactics
$2.99 +5 more
saas · Sep 18, 2026
insertpeople.com
We found more conversion tactics here than on 24% of the 1,301 multi-step SaaS funnels we have measured.
4 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-18. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,705 multi-step funnels, more conversion tactics than 35% of them.
Walk 63 links on the entry page, 55 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Frequently Asked Questions Everything you need to know about creating seamless photo edits
- Offers a free trial or free tier
free credits
- Shows customer logos or a trusted-by claim
logo wall (4 distinct marks)
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 4 more
-
Flagged
6 of 14 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 89% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 9px, below the 13px floor this check uses.
- Named controls
- 35 buttons/links have no accessible name (icon-only, no aria-label).
+ 3 more
-
Walked
3 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Use Cases Add Deceased Person To Photo
- Step 3
- Pricing
-
In their words
The headline:
Add Person to Photo in Seconds
- Promise
Add a person to a photo online with InsertPeople. Upload your main picture and a separate portrait to insert…
- Prices shown
- $2.99 · $0.30 · $7.99
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
30 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Add Person to Photo Online for Free > InsertPeople
- Meta description
Add a person to a photo online with InsertPeople. Upload your main picture and a separate portrait to insert someone naturally. Try your first photo free.
- Headline
Add Person to Photo in Seconds
- Section headings
How it works
Popular Examples
Simple Pricing
Guides & use cases
Frequently Asked Questions
1 Upload your photos
2 Describe the result
3 Generate & download
+5 more, not shown- Buttons and links
Use cases
Log in
Try Free
Add to Photo
Get Started
Choose Mini
Choose Starter
Choose Pro
- Prices on the page
$2.99
$0.30
$7.99
$0.20
$24.99
$0.12
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Frequently Asked Questions Everything you need to know about creating seamless photo edits
proof2 of 4
Shows customer logos or a trusted-by claim
logo wall (4 distinct marks)
Shows press logos or an as-seen-in claim
featured on
offer1 of 2
Offers a free trial or free tier
free credits
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Pricing tiers
848 of the 1,623 SaaS funnels we checked
Demo / docs entry
559 of the 1,631 funnels we checked
Lead-capture form
415 of the 1,631 funnels we checked
Us-vs-them comparison
413 of the 2,334 funnels we checked
Proof above the fold
343 of the 2,334 funnels we checked
Usage / adoption proof
272 of the 1,947 funnels we checked
Scarcity / urgency copy
118 of the 2,330 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 14 measured checks need work
Text contrast (WCAG AA)
contrast:89% of measurable text passes WCAG AA. 4+ runs fail.
worst: “01” at 1.05:1 (11px, #ffffff on #fdf9f3). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:35 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 19.5 MB across 74 measurable resources. 84 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Oversized images
weight:85 images are shipped at more than 2x the width shown.
“hero-original.png” is 1024px wide, displayed at 198px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:123 of 246 interactive targets are under 44×44px on mobile.
smallest: “InsertPeople” at 154×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
27 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Render-blocking resources
7 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Keyboard reachability
33 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Autocomplete hints
No autocomplete attributes across 7 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#efe7dc
bg#fdf9f3
surface#fffdfa
text#2e3742
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox34px
Jumps over the lazy dog29px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
19pxAa
22pxAa
29pxAa
34pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa650
Aa700
FAMILIES
Poppins
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
