saas · Aug 9, 2026
35/100 Sparse
Scores above 25% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 14%.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 18 links seen, 10 walkable, 1 matched, and we walked 2 pages.
the entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionFina: the most flexible finance tracker in the world.
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$0
$8.25
$12
$20
$25
$8.4
$24.8
$3.1+4 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionStart for free
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comparison grid: 12 rows
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion92% of measurable text passes WCAG AA. 4+ runs fail.
worst: “$1,360” at 2.05:1 (15px, #f59e0b on #f8fafc). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Responsive viewport meta is present.
Smallest body text is 12px (base ~19px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
3 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
html[lang] is set for screen readers.
7 of 12 content images (58%) have no alt attribute.
fix Add descriptive alt to content images; alt="" for purely decorative ones.
1 button/link has no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
The landing page has no <h1>.
fix Use exactly one <h1> as the page’s title.
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
At least 4.4 MB across 58 measurable resources, but 60 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
3 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
9 images are shipped at more than 2x the width shown.
“avatar1.png” is 500px wide, displayed at 40px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
No <header> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
We also looked for Elements and Playbook match, and found none on this funnel.
