saas · Sep 15, 2026

fina.money

We found more conversion tactics here than on 10% of the 1,350 multi-step SaaS funnels we have measured.

3 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

Put this x-ray to work Brief your AI X-ray your funnel
How this was measured

Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.

Walk 22 links on the entry page, 12 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison grid: 12 rows
    Offers a free trial or free tier
    Start for free
    Offers a demo or docs entry point
    Documentation

    See all 3

  2. Not seen

    8 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.

    + 5 more

    See what we looked for

  3. Flagged

    7 of 14 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    92% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.
    Image alt text
    7 of 12 content images (58%) have no alt attribute.

    + 4 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Compare

    Step 1
    Homepage / Lander
    Step 2
    Compare

    Walk it frame by frame

  5. In their words

    What the entry page says about itself

    Promise
    Take control of your money with Fina's AI financial tracker. Track cash flow, build custom budgets, and analy…
    Prices shown
    $0 · $8.25 · $12

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 3 conversion tactics detected since 2026-08-09.
  1. 3 tactics 2026-08-09
  2. 3 tactics 2026-09-15

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
2 tactics

$0 +11 more  ·  30% off  ·  subscription  ·  1 proof point

Trust badgesDemo / docs
Compare
02

Compare

▲ strongest
3 tactics
ComparisonFree trialDemo / docs

In their own words

18 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Fina: the most flexible finance tracker in the world.
Meta description
Take control of your money with Fina's AI financial tracker. Track cash flow, build custom budgets, and analyze your financial health with smart templates.
Buttons and links
Sign inTry Fina For FreeFind TemplatesTry Business Tier
Prices on the page
$0$8.25$12$20$25$8.4$24.8$3.1+4 more, not shown

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Hero section of fina.money
Hero1% down the page
Pricing section of fina.money
Pricing49% down the page
Logos section of fina.money
Logos67% down the page
CTA section of fina.money
CTA90% down the page
Footer section of fina.money
Footer96% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Compares itself against alternatives comparison grid: 12 rows

offer1 of 2

Offers a free trial or free tier Start for free

checkout1 of 2

Offers a demo or docs entry point Documentation

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Pricing tiers 873 of the 1,673 SaaS funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

7 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

92% of measurable text passes WCAG AA. 4+ runs fail.

worst: “$1,360” at 2.05:1 (15px, #f59e0b on #f8fafc). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Image alt text

a11y:image-alt-text

7 of 12 content images (58%) have no alt attribute.

FixAdd descriptive alt to content images; alt="" for purely decorative ones.

Named controls

a11y:named-controls

1 button/link has no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

9 images are shipped at more than 2x the width shown.

“avatar1.png” is 500px wide, displayed at 40px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

54 of 62 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 32×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

3 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading structure

The landing page has no <h1>.

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Not measurable1

Page weight

At least 4.7 MB across 59 measurable resources, but 65 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear2

Mobile viewport · Language declared

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#00ab55
accent#00ab55
bg#ffffff
surface#f8fafc
text#0f172a
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog40px
A subheading in their voice28px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
19pxAa
20pxAa
23pxAa
24pxAa
28pxAa
40pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Bricolage Grotesque
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Similar crawls