Body text size
type:Smallest sampled text is 8px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
5 tactics
$20 +5 more · subscription
saas · Sep 12, 2026
maevesocial.com
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 40 links on the entry page, 32 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Pricing FAQ
- Offers a free trial or free tier
Free Trial
- Shows customer logos or a trusted-by claim
logo wall (8 distinct marks)
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 3 more
-
Flagged
5 of 11 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 74% of measurable text passes WCAG AA. 4+ runs fail. 68% of text was unmeasurable (over i…
- Body text size
- Smallest sampled text is 8px, below the 13px floor this check uses.
- Render-blocking resources
- 15 stylesheets/scripts in <head> block first paint.
+ 2 more
-
Walked
3 pages walked, Homepage / Lander to Features
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Features
-
In their words
The headline:
MAEVE SOCIAL The All-in-One Social Media Project Management Platform
- Promise
Schedule posts across nine platforms, collect client approvals without logins, manage comments and DMs, and s…
- Prices shown
- $20 · $240 · $79
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
36 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Social Media Management Software | Maeve Social
- Meta description
Schedule posts across nine platforms, collect client approvals without logins, manage comments and DMs, and send branded PDF reports from one workspace.
- Headline
MAEVE SOCIAL The All-in-One Social Media Project Management Platform
- Section headings
So What Does Maeve Social Do?
So Who Is It Made For?
Deep Support for All 9 Platforms
Everything in One Box
Pricing
Do More With The Team You Have
Footer
Stop guessing what to post
+7 more, not shown- Buttons and links
FEATURES
CHANNELS
MADE FOR
CALENDAR
BOARD
WORKBENCH
MEDIA
STUDIO
STRATEGY
DISCOVERY
+2 more, not shown- Prices on the page
$20
$240
$79
$950
$158
$1900
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Pricing FAQ
proof2 of 4
Shows customer logos or a trusted-by claim
logo wall (8 distinct marks)
Shows press logos or an as-seen-in claim
featured on
offer1 of 2
Offers a free trial or free tier
Free Trial
checkout1 of 2
Offers a demo or docs entry point
docs link
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 10 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:74% of measurable text passes WCAG AA. 4+ runs fail. 68% of text was unmeasurable (over images/gradients). not counted either way.
worst: “JJ” at 1.03:1 (12px, #ffffff on #fdfbf7). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Render-blocking resources
weight:15 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:8 images are shipped at more than 2x the width shown.
“maeve-mark-white.svg?dpl=dpl_9WAsziky9et” is 635px wide, displayed at 25px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:156 of 339 interactive targets are under 44×44px on mobile.
smallest: “LOGIN” at 53×19px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
22 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Label in name
5 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Not measurable1
Page weight
At least 2.1 MB across 334 measurable resources, but 107 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#22492d
bg#fdfbf7
surface#ffffff
text#d5e0d3
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog34px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
34pxAa
40pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Spectral · Plus Jakarta Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
