saas · Aug 12, 2026

maevesocial.com

45/100 Thin

Scores above 42% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 31%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.22.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 59 links seen, 48 walkable, 3 matched, and we walked 4 pages.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

4 tactics

$20 +5 more  ·  subscription

PressFree trialLogo wallDemo / docs
Pricing
02

Pricing

▲ strongest
5 tactics

$20 +6 more  ·  subscription

FAQPressFree trialLogo wallDemo / docs
Features
03

Features

5 tactics
FAQPressFree trialLogo wallDemo / docs
Compare
04

Compare

▼ thinnest
4 tactics

$6 +3 more

PressFree trialLogo wallDemo / docs

In their own words

36 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Maeve Social | Social Media Project Management Scheduler for Agencies and Businesses
Meta description
The social media scheduler built around client approval. Plan the month, get sign-off from one link, and publish everywhere. Plans from $20 a month.
Headline
MAEVE SOCIAL The All-in-One Social Media Project Management Platform
Section headings
So what does Maeve Social do?Deep Support for All 8 Platforms.Made for Creators, Businesses, and AgenciesPlans from $20 a MonthFree Social Media Tools and GuidesDon't Get Left Behind.FooterThe Content Editor+7 more, not shown
Buttons and links
FEATURESCHANNELSMADE FORRESOURCESInstagramFacebookThreadsTikTokLinkedInYouTube+2 more, not shown
Prices on the page
$20$240$79$950$158$1900

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of maevesocial.com
Nav0% down the page
Hero section of maevesocial.com
Hero0% down the page
Pricing section of maevesocial.com
Pricing79% down the page
Footer section of maevesocial.com
Footer95% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path2 of 4

Offers a free trial or free tier Free Trial
Offers a demo or docs entry point docs link

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (16 distinct marks)

Friction reduction2 of 2

Answers buyer objections Pricing FAQ
Offers a free trial or free tier Free Trial

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Pricing tiers 636 of 1248 measured funnels run this
Lead-capture form 310 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

100% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 8px (base ~16px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

27 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 106 content images carry alt text.

Label in name notea11y:label-in-name

6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

fix Make the accessible name start with the visible label text.

Weight & delivery2 flagged

Page weight noteweight:page-weight

At least 2.8 MB across 537 measurable resources. 121 cross-origin resources did not expose a size, so the real total is higher.

fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources needs workweight:render-blocking-resources

13 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

9 images are shipped at more than 2x the width shown.

“toolfio-light-badge.png” is 834px wide, displayed at 199px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#2a5736
accent#2a5736
bg#fdfbf7
surface#fbfaf8
text#b9bab9
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox50px
Jumps over the lazy dog40px
A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
40pxAa
50pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Spectral · Plus Jakarta Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Elements and Playbook match, and found none on this funnel.

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