ecommerce · Jul 11, 2026
15/100 Sparse
Scores above 12% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 42%.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 13 that apply to an ecommerce funnel. Per device: desktop 15 · mobile 15.
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionGoogle Fitbit, Pixel Watches & Trackers with Google Health
Make every move a healthy one with Google Pixel and Fitbit fitness trackers and smartwatches designed for Google Health. Built with Gemini to deliver fitness, sleep, and health coaching that fits your goals – and your life.
Google Fitbit, Pixel Watches & Trackers with Google Health
Google Fitbit Air
Make every move a healthy one with Google Pixel and Fitbit.
Special Edition Stephen Curry
Google Pixel Watch 4
Google Fitbit Charge 6
Phones
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Tracking an order
$99.99
$25.00
$349.99
$29.17
$159.95
$13.33
$9.99
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFree shipping
Frequently asked questions.
Free shipping
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion95% of measurable text passes WCAG AA.
Responsive viewport meta is present.
138 of 233 interactive targets are under 44×44px on mobile.
smallest: “Search the Google store” at 24×24px
fix Give tappable controls a ≥44×44px hit area. the touch minimum.
Smallest body text is 11px (base ~14px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
2 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
html[lang] is set for screen readers.
All 152 content images carry alt text.
4 of 26 form fields have no label.
fix Give every input a <label> or aria-label; placeholders are not labels.
2 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
25 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
The landing page has 2 <h1> elements (expected 1).
fix Use exactly one <h1> as the page’s title.
This funnel: 95% of text passes AA · top corpus funnels average 93%.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
We also looked for Playbook match, and found none on this funnel.
