This report was measured 31 days ago — past our freshness window.

saas · Sep 20, 2026

getfilly.app

We found more conversion tactics here than on 45% of the 1,413 multi-step SaaS funnels we have measured.

5 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

Put this x-ray to work Brief your AI X-ray your funnel
How this was measured

Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 53% of them.

Walk 69 links on the entry page, 65 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    What types of documents does Filly AI support?
    Offers a free trial or free tier
    Free plan
    Shows customer logos or a trusted-by claim
    logos: Filly AI product demo, Filly AI on Product Hunt, Filly AI on Fazier, Filly AI on Pe

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…

    + 3 more

    See what we looked for

  3. Flagged

    3 of 12 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 11px, below the 13px floor this check uses.
    Oversized images
    12 images are shipped at more than 2x the width shown.
    Tap-target size (mobile)
    81 of 119 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: Fill any form in seconds, not hours

    Promise
    AI form filler that reads any PDF or Word form and auto-fills it from saved client profiles — then export, sh…
    Prices shown
    $5 · $0 · $19

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

6 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 6 scans Same 5 conversion tactics detected since 2026-07-30.
  1. 5 tactics 2026-07-30
  2. 5 tactics 2026-08-02
  3. 5 tactics 2026-08-03
  4. 5 tactics 2026-08-05
  5. 5 tactics 2026-08-15
  6. 5 tactics 2026-09-20

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
7 tactics

$5 +7 more  ·  subscription

Sticky CTAFAQFree trialNo cardLogo wallPricing tiersDemo / docs
Pricing
02

Pricing

▼ thinnest
4 tactics

$0 +9 more  ·  subscription

Sticky CTAFree trialNo cardPricing tiers

In their own words

35 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
AI Form Filler — Auto-Fill PDF & Word Forms | Filly AI
Meta description
AI form filler that reads any PDF or Word form and auto-fills it from saved client profiles — then export, share, or e-sign in seconds. Free to start.
Headline
Fill any form in seconds, not hours
Section headings
Real U.S. government forms, filled in secondsSee Filly in actionStop retyping the same detailsCorrect a field once. Never correct that form again.See how much time you get backBuilt for documents you can't afford to get wrongThe whole document job, in one placeSimple, transparent pricing+8 more, not shown
Buttons and links
FeaturesHow it worksPricingFAQGet startedStart freeTry the PDF toolsGet started free
Prices on the page
$5$0$19$39$79$18$40$49

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of getfilly.app
Nav0% down the page
Hero section of getfilly.app
Hero1% down the page
Features section of getfilly.app
Features8% down the page
Pricing section of getfilly.app
Pricing58% down the page
Logos section of getfilly.app
Logos67% down the page
Footer section of getfilly.app
Footer99% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections What types of documents does Filly AI support?

proof1 of 4

Shows customer logos or a trusted-by claim logos: Filly AI product demo, Filly AI on Product Hunt, Filly AI on Fazier, Filly AI on Pe

offer2 of 2

Offers a free trial or free tier Free plan
Makes the pricing ladder explicit free, $0/mo, $19/mo, $39/mo

checkout1 of 2

Offers a demo or docs entry point API reference

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Lead-capture form 457 of the 1,760 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 11 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

12 images are shipped at more than 2x the width shown.

“featured-on-taaft.png?width=600” is 600px wide, displayed at 259px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

81 of 119 interactive targets are under 44×44px on mobile.

smallest: “Sign in” at 45×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

12 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

10 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 1.0 MB across 86 measurable resources, but 52 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#2563eb
accent#2563eb
bg#ffffff
surface#f8fafc
text#3c4f6b
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox58px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
24pxAa
36pxAa
48pxAa
58pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
__Fraunces_33a518 · __Inter_f367f3
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Similar crawls