Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Research
0 tactics
no named tactics detected on this step
ecommerce · Sep 24, 2026
gizmobench.com
Fewer than 1% of the 194 multi-step e-commerce funnels we have measured showed fewer conversion tactics than we found here.
0 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-24. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,705 multi-step funnels, fewer than 1% showed fewer conversion tactics.
Walk 655 links on the entry page, 649 walkable. 2 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 4 parts
-
Not seen
15 of 15 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 12 more
-
Flagged
5 of 10 build checks flagged, each with a fix
- Mobile viewport
- No responsive viewport meta tag. the page will not scale on phones.
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Language declared
- No html[lang] attribute. screen readers can’t pick the right voice.
+ 2 more
-
Walked
4 pages walked, Research to Keyword Difficulty Data
- Step 1
- Research
- Step 2
- Keyword Difficulty
- Step 3
- Developer Utilities
+ 1 more step
-
In their words
The headline:
Research
- Promise
Measurements from building a site of browser tools, published with the data behind them: what the search resu…
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
10 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Research from building gizmobench
- Meta description
Measurements from building a site of browser tools, published with the data behind them: what the search results actually showed, checked page by page.
- Headline
Research
- Section headings
3D & CAD
MARKDOWN
DEVELOPER
WORK AND STUDY
HARDWARE CHECKS
EVERYDAY
- Buttons and links
Point Buy Calculator
What we didn’t find
15 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see15 of 15 applicable
FAQ / objection handling
1,541 of the 2,334 funnels we checked
Press / "as seen in"
608 of the 2,330 funnels we checked
Us-vs-them comparison
413 of the 2,334 funnels we checked
Proof above the fold
343 of the 2,334 funnels we checked
Scarcity / urgency copy
118 of the 2,330 funnels we checked
Anchor / strikethrough pricing
111 of the 222 ecommerce funnels we checked
On-page review wall
90 of the 222 ecommerce funnels we checked
Free shipping
79 of the 222 ecommerce funnels we checked
Express wallets
40 of the 222 ecommerce funnels we checked
Money-back guarantee
34 of the 222 ecommerce funnels we checked
Proof at every step
25 of the 222 ecommerce funnels we checked
Countdown / urgency timer
17 of the 222 ecommerce funnels we checked
Per-unit price anchor
10 of the 222 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 9 measured checks need work1 could not be measured — not counted either way
Mobile viewport
mobile:No responsive viewport meta tag. the page will not scale on phones.
FixAdd <meta name="viewport" content="width=device-width, initial-scale=1">.
Language declared
a11y:No html[lang] attribute. screen readers can’t pick the right voice.
FixAdd lang="en" (or the page’s language) to <html>.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:676 of 1318 interactive targets are under 44×44px on mobile.
smallest: “gizmobench” at 114×19px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 0.4 MB across 42 measurable resources, but 30 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear2
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#ffffff
text#5e6764
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox46px
Jumps over the lazy dog19px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
13pxAa
14pxAa
15pxAa
18pxAa
19pxAa
46pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
Chivo · Public Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
4 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
