Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
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1 tactic
ecommerce · Sep 20, 2026
hersheyland.com
We found more conversion tactics here than on 58% of the 211 multi-step e-commerce funnels we have measured.
4 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 114 links on the entry page, 100 walkable. 2 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Repeats proof across the funnel
4089 reviews
- Displays a wall of customer reviews
(4089) 4.7 out of 5 stars. 4089 reviews
- Answers buyer objections
Additional questions? Contact Customer Service View FAQs
+ 1 more with evidence
-
Not seen
11 of 15 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Scarcity / urgency copy
- Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…
+ 8 more
-
Flagged
5 of 13 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Render-blocking resources
- 12 stylesheets/scripts in <head> block first paint.
- Oversized images
- 21 images are shipped at more than 2x the width shown.
+ 2 more
-
Walked
4 pages walked, Home to Shaq A Licious Xl Gummies S…
- Step 1
- Home
- Step 2
- Products
- Step 3
- Dots Homestyle Pretzels Chipotle Honey Flavored Seasoned Pretzel Twists 16 Oz Bag.Html
+ 1 more step
-
In their words
The headline:
Celebrate S’mores with Hersheyland
- Promise
Hersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspirati…
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Hersheyland | Explore Hershey Products, Recipes, Crafts & More
- Meta description
Hersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspiration, from everyday treats to special occasion bakes.
- Headline
Celebrate S’mores with Hersheyland
- Section headings
Welcome to Hersheyland
Hershey’s Newest Treats
Our Favorite Recipe Collections
Can’t Decide? Try One of These!
Footer
Privacy Preference Center
Brownie Recipes
Cake Recipes
+6 more, not shown- Buttons and links
Enable accessibility
Explore S'mores
Discover Creme Bars
See All Recipe Collections
Explore Halloween
Follow
Submit Email
Shop Hershey Store
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof3 of 5
Repeats proof across the funnel
4089 reviews
Displays a wall of customer reviews
(4089) 4.7 out of 5 stars. 4089 reviews
Puts proof in the first viewport
(4089) 4.7 out of 5 stars. 4089 reviews
objection1 of 2
Answers buyer objections
Additional questions? Contact Customer Service View FAQs
What we didn’t find
11 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see11 of 15 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Anchor / strikethrough pricing
116 of the 238 ecommerce funnels we checked
Free shipping
81 of the 238 ecommerce funnels we checked
Express wallets
41 of the 238 ecommerce funnels we checked
Money-back guarantee
33 of the 238 ecommerce funnels we checked
Countdown / urgency timer
18 of the 238 ecommerce funnels we checked
Per-unit price anchor
11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 12 measured checks need work1 could not be measured — not counted either way
Render-blocking resources
weight:12 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:21 images are shipped at more than 2x the width shown.
“hersheyland-brownies-recipe-category-fea” is 1920px wide, displayed at 485px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:117 of 315 interactive targets are under 44×44px on mobile.
smallest: “Hersheyland” at 19×28px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Keyboard reachability
3 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.2 MB across 34 measurable resources, but 285 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#5a357b
bg#f6f6f6
surface#ffffff
text#3f000b
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog36px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
22pxAa
24pxAa
28pxAa
36pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa700
Aa900
FAMILIES
Gazpacho · TT Norms Pro
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
