saas · Sep 14, 2026

holosign.co

We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.

5 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

5 conversion tactics detected
2 pages captured
12 UX checks
2 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-14. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

Walk 9 links on the entry page, 5 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

Proven on the page
5 conversion tactics detected, each backed by text on the page

Compares itself against alternatives
comparison grid: 12 rows
Answers buyer objections
Is Holosign legally binding?
Offers a free trial or free tier
Free forever

+ 2 more with evidence

See all 5
Not seen
6 of 11 applicable tactics we checked for and did not see

Trusted-by logo wall
Customer/company logos or a "trusted by / used by" claim.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Lead-capture form
An on-page form collecting contact details (email / name / phone) outside a che…

+ 3 more

See what we looked for
Flagged
3 of 13 build checks flagged, each with a fix

Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Oversized images
7 images are shipped at more than 2x the width shown.
Tap-target size (mobile)
32 of 49 interactive targets are under 44×44px on mobile.

See the fixes
Walked
2 pages walked, Homepage / Lander to Compare

Step 1
Homepage / Lander
Step 2
Compare

Walk it frame by frame
In their words
The headline: Send documents for signature. Simple, fast, affordable.

Promise
Professional e-signatures at a fraction of the cost. Reusable templates, HubSpot integration, and no account…
Prices shown
$15 · $20 · $45

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measured

1 more tactic detected 4 → 5 across 3 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.

4 tactics 2026-08-09
→
4 tactics 2026-08-15
→
5 tactics 2026-09-14

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

6 tactics

$15 +5 more

Sticky CTAFAQFree trialNo cardPricing tiersDemo / docs

Compare

6 tactics

$19 +4 more

Sticky CTAComparisonFree trialNo cardPricing tiersDemo / docs

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Holosign - Unlimited e-signatures $19/month with unlimited users
Meta description: Professional e-signatures at a fraction of the cost. Reusable templates, HubSpot integration, and no account required for signers. From $0/month.
Headline: Send documents for signature. Simple, fast, affordable.
Section headings: Everything you need to get documents signedWhy teams switch to HolosignUp and running in minutesSimple, transparent pricingFrequently asked questionsReady to start signing?Place signature fields in secondsSet a document up once, reuse it forever+6 more, not shown
Buttons and links: Get Started FreeStart Sending for FreeGet Started
Prices on the page: $15$20$45$30$0$19

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of holosign.co — **Nav**0% down the page

Hero section of holosign.co — **Hero**1% down the page

Pricing section of holosign.co — **Pricing**53% down the page

FAQ section of holosign.co — **FAQ**79% down the page

Footer section of holosign.co — **Footer**94% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“No credit card required”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection2 of 2

Compares itself against alternatives comparison grid: 12 rows

Answers buyer objections Is Holosign legally binding?

offer2 of 2

Offers a free trial or free tier Free forever

Makes the pricing ladder explicit free, $15/user, $20/user, $45/user

checkout1 of 2

Offers a demo or docs entry point docs link

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 11 applicable

Trusted-by logo wall 1,484 of the 2,043 funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 12 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

7 images are shipped at more than 2x the width shown.

“featured-badge.png” is 542px wide, displayed at 198px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

32 of 49 interactive targets are under 44×44px on mobile.

smallest: “Pricing” at 44×18px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

10 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Keyboard reachability

5 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.1 MB across 13 measurable resources, but 10 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table p2: comparison grid: 12 rowscomparison copy Holosign vs Docusign - Feature & Pricing Comparison

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.