saas · Aug 15, 2026

holosign.co

55/100 Thin

Scores above 62% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 54%.

4/11 tactics
2 steps
12 checks
2 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 8 links seen, 5 walkable, 1 matched, and we walked 2 pages.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

0pts since the first measured scan (2026-08-09) — 2 re-scans

55 Thin 2026-08-09
→
55 Thin 2026-08-15

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

5 tactics

$15 +5 more

Sticky CTAFAQFree trialNo cardPricing tiers

Compare

5 tactics

$19 +4 more · save 60% · 1 proof point

Sticky CTAComparisonFree trialNo cardPricing tiers

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Holosign - Unlimited e-signatures $19/month with unlimited users
Meta description: Professional e-signatures at a fraction of the cost. Send documents for signature in minutes. No account required for signers.
Headline: Send documents for signature. Simple, fast, affordable.
Section headings: Everything you need to get documents signedWhy teams switch to HolosignUp and running in minutesSimple, transparent pricingFrequently asked questionsReady to start signing?Place signature fields in secondsSet a document up once, reuse it forever+6 more, not shown
Buttons and links: Get Started FreeStart Sending for FreeGet Started
Prices on the page: $15$20$45$30$0$19

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of holosign.co — **Nav**0% down the page

Hero section of holosign.co — **Hero**1% down the page

Pricing section of holosign.co — **Pricing**53% down the page

FAQ section of holosign.co — **FAQ**79% down the page

Footer section of holosign.co — **Footer**94% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“No credit card required”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $15/user, $20/user, $45/user

Action path1 of 4

Offers a free trial or free tier Free forever

Friction reduction2 of 2

Answers buyer objections Is Holosign legally binding?

Offers a free trial or free tier Free forever

Value reinforcement1 of 2

Compares itself against alternatives comparison grid: 12 rows

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

Trusted-by logo wall 1050 of 1369 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Demo / docs entry 440 of 1256 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

98% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~20px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

10 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 0.1 MB across 14 measurable resources, but 11 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

1 stylesheet/script in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

7 images are shipped at more than 2x the width shown.

“featured-badge.png” is 542px wide, displayed at 198px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Structure & reachabilityclear

Landmark regions notestructure:landmark-regions

No <header> landmark. screen-reader users cannot jump between regions.

fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Keyboard reachability notestructure:keyboard-reachability

5 elements look clickable but cannot be reached by keyboard.

“Is Holosign legally binding?”, “Do signers need to create an accou”, “How many documents can I send for ”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table p2: comparison grid: 12 rowscomparison copy Holosign vs Docusign - Feature & Pricing Comparison

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.