Base body text ~14px, smallest 14px.
01
Homepage / Lander
1 tactic
ecommerce · Aug 10, 2026
kraftheinz.com
0/100 Sparse
Scores above 0% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 0%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Measured by Roentgen 1.21.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 103 links seen, 96 walkable, 5 matched, and we walked 4 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
0pts
since the first measured scan (2026-08-09) — 2 re-scans
- 0 Sparse 2026-08-09
- 0 Sparse 2026-08-10
The funnel, frame by frame
4 steps walkedIn their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Your Favorite Food Brands | Kraft Heinz | United States | Kraft Heinz
- Meta description
Get to know the brands you love and discover new ones, too. This is your gateway to delicious new experiences.
- Headline
Fresh Picks for Summer
- Section headings
New and Tasty
TasteVIP All-Access Pass
Follow Your Faves
Recent TikTok Videos
Your Favorite Products
We’ve Got You Covered
Kitchen Inspo
Manage Consent Preferences
+1 more, not shown- Buttons and links
Skip to main content
Products
Brands
Recipes
Join Now
View All Recipes
View Heinz Products
USA (English)
Get the App
Join TasteVIP
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we didn’t find
15 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see15 of 15 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Anchor / strikethrough pricing
94 of 177 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
On-page review wall
89 of 177 measured funnels run this
Free shipping
71 of 177 measured funnels run this
Express wallets
31 of 177 measured funnels run this
Money-back guarantee
31 of 177 measured funnels run this
Proof at every step
27 of 177 measured funnels run this
Countdown / urgency timer
15 of 177 measured funnels run this
Per-unit price anchor
9 of 177 measured funnels run this
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA. 25% of text was unmeasurable (over images/gradients). not counted either way.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typographyclear
Body text size passestype:body-text-size
Line length notetype:line-length
4 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 105 content images carry alt text.
Heading structure notea11y:heading-structure
The landing page has no <h1>.
fix Use exactly one <h1> as the page’s title.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Label in name notea11y:label-in-name
36 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery3 flagged
Page weight needs workweight:page-weight
At least 12.5 MB across 171 measurable resources. 340 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources needs workweight:render-blocking-resources
11 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
30 images are shipped at more than 2x the width shown.
“Frame_1000005653_g4knbt?_a=BAVMn6ID0” is 1440px wide, displayed at 384px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Form usabilityclear
Autocomplete hints noteforms:autocomplete-hints
No autocomplete attributes across 4 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#651fff
accent#651fff
bg#ffffff
surface#fdfdfd
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog60px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
16pxAa
20pxAa
24pxAa
60pxAa
72pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
GothamBold · GothamBook
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements, What we found and Playbook match, and found none on this funnel.
X-ray a funnel
