ecommerce · Sep 20, 2026

lemonperfect.com

We found more conversion tactics here than on 10% of the 231 multi-step e-commerce funnels we have measured.

1 conversion tactic detected

3 pages walked · measured by Roentgen 1.27.0

3 pages captured
14 UX checks
5 flagged

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Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

How this was measured

Every figure on this page was read off the live site by Roentgen 1.27.0 on 2026-09-20, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page52 links
Walkable, same site40 links
Matched a funnel step2 links
Pages captured, entry page included3 pages

Progress

4 scans

this funnel’s coverage score across measured re-scans

Unchanged across 4 scans Same 1 conversion tactic detected since 2026-07-18.

1 tactic 2026-07-18
→
1 tactic 2026-07-30
→
1 tactic 2026-08-03
→
1 tactic 2026-09-20

What we found

1 of 15 applicable

lemonperfect.com shows 1 of the 15 tactics that apply to an ecommerce funnel, and we did not see the other 14.

Proven on the page · 1

Displays a wall of customer reviews 10 review elements

Not seen on any step reached · 14

FAQ / objection handling 1,746 of the 2,586 funnels we checked

Press / "as seen in" 654 of the 2,583 funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Anchor / strikethrough pricing 128 of the 261 ecommerce funnels we checked

Free shipping 80 of the 261 ecommerce funnels we checked

Express wallets 48 of the 261 ecommerce funnels we checked

Money-back guarantee 33 of the 261 ecommerce funnels we checked

Proof at every step 26 of the 261 ecommerce funnels we checked

Countdown / urgency timer 24 of the 261 ecommerce funnels we checked

Per-unit price anchor 12 of the 261 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

3 steps walked

We walked 3 pages. 2 pages tie for the most named tactics (3), and Collections runs the fewest (2).

Homepage / Lander

3 tactics · most on this funnel

Sticky CTAReviewsLogo wall

Products

3 tactics

Sticky CTAReviewsLogo wall

Collections

2 tactics · fewest on this funnel

Sticky CTALogo wall

Also captured on mobile, 3 steps.

In their own words

20 quoted

Their headline: “Lemon Perfect”

Their description: “Lemon Perfect is a delicious and refreshing organic lemon water with zero sugar and no artificial flavors or sweeteners. Powered by half a squeezed organic lemon in every bottle, Lemon Perfect contains only ten calories…”

All 20 quoted strings: title, description, headings and buttons

Page title: Lemon Perfect - Organic. Zero Sugar. 100% DV vitamin C.
Meta description: Lemon Perfect is a delicious and refreshing organic lemon water with zero sugar and no artificial flavors or sweeteners. Powered by half a squeezed organic lemon in every bottle, Lemon Perfect contains only ten calories and is packed with 100% Daily Value vitamin C for immune support.
Headline: Lemon Perfect
Section headings: What’s your flavor?Find Lemon Perfect in storeFollow us @lemonperfectGet the latest news and offers from Lemon Perfect.OriginalBlueberryPeachWatermelon+2 more, not shown
Buttons and links: FlavorsExploreBuy on AmazonShop InstacartShop OriginalShop CoconutShop Watermelon

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Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

CTA section of lemonperfect.com — **CTA**38% down the page

Logos section of lemonperfect.com — **Logos**86% down the page

Footer section of lemonperfect.com — **Footer**90% down the page

How well it’s built

14 run · 5 flagged

5 of 14 measured checks need work, and each comes with its fix

5 Need work
4 Worth knowing
5 Clear

Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Page weight
At least 7.5 MB across 223 measurable resources. 459 cross-origin resources did not expose a size, so the real total is higher.

Compress and lazy-load below-the-fold media; drop unused third-party scripts.
What this measures
Render-blocking resources
18 stylesheets/scripts in <head> block first paint.

Defer non-critical JS (defer/async) and inline only critical CSS.
What this measures
Oversized images
91 images are shipped at more than 2x the width shown.
“cocktail-icon.svg?crop=center&height=21&” is 1577px wide, displayed at 21px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Tap-target size (mobile)
86 of 126 interactive targets are under 44×44px on mobile.
smallest: “Pause announcement carousel” at 16×16px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

4 worth knowing, 5 clear

Worth knowing4

Link text
12 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.
What this measures
Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.

Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
What this measures
Keyboard reachability
9 elements look clickable but cannot be reached by keyboard.
“Grab life by the lemons.”, “Tastes like vacation.”, “Drink more lemons!”

Use <button>/<a>, or add role + tabindex="0" and a key handler.
What this measures

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

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Brand kit

5 colour roles

Their primary colour is #fff200, on a #ffffff background with text in #003da5.

primary#fff200
accent#fff200
bg#ffffff
surface#fff200
text#003da5

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

12pxAa

14pxAa

16pxAa

23pxAa

24pxAa

28pxAa

32pxAa

36pxAa

40pxAa

48pxAa

77pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

CircularStd

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 10 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.