This report was measured 47 days ago — past our freshness window.

saas · Sep 4, 2026

maccove.com

We found more conversion tactics here than on 67% of the 1,413 multi-step SaaS funnels we have measured.

6 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-04. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 72% of them.

Walk 23 links on the entry page, 12 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    6 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison table: FEATURE · MAC EXCEL SHORTCUTS APP · PARALLELS DESKTOP · BOOT CAMP
    Answers buyer objections
    Questions & Answers Everything you need to know about Mac Excel Shortcuts app. Can't find
    Offers a free trial or free tier
    Free trial

    + 3 more with evidence

    See all 6

  2. Not seen

    5 of 11 applicable tactics we checked for and did not see

    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 2 more

    See what we looked for

  3. Flagged

    5 of 14 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    88% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest body text is 8px (base ~21px). below the ~16px readable floor.
    Oversized images
    8 images are shipped at more than 2x the width shown.

    + 2 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Shop

    Step 1
    Homepage / Lander
    Step 2
    Shop

    Walk it frame by frame

  5. In their words

    The headline: The Excel Shortcuts app, natively Mac

    Promise
    Get a native Windows Excel experience on your Mac, no Parallels, no Boot Camp, no dual-booting. Mac Excel Sho…
    Prices shown
    $49 · $4.99 · $49.99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
7 tactics

$49 +2 more  ·  50% off  ·  subscription  ·  1 proof point

Sticky CTAComparisonFAQPressFree trialLogo wallDemo / docs
Shop
02

Shop

▼ thinnest
4 tactics
Sticky CTAReviewsLogo wallDemo / docs

In their own words

34 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Mac Excel Shortcuts — Make Excel Work on Mac, No VM Needed | MacCove
Meta description
Get a native Windows Excel experience on your Mac, no Parallels, no Boot Camp, no dual-booting. Mac Excel Shortcuts brings back Paste Special, AutoSum, and every shortcut you rely on, natively.
Headline
The Excel Shortcuts app, natively Mac
Section headings
How It WorksBuilt for those who never use a mouse for ExcelWho Uses Mac Excel Shortcuts appMac Excel Shortcuts app vs. Parallels vs. Boot CampWindows Shortcuts vs. Native Excel on MacWhy Not Just Use a Key Remapper?Security & PrivacyQuestions & Answers+8 more, not shown
Buttons and links
Get the Excel Shortcuts appDownload .dmg for MacAlready Migrated?DownloadWhat is Mac Excel Shortcuts app?What platforms does Mac Excel Shortcuts app support?Is there a free version?Are there any discounts?Can I share shortcuts with my team?Does the app collect my data?+2 more, not shown
Prices on the page
$49$4.99$49.99

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of maccove.com
Nav0% down the page
Hero section of maccove.com
Hero0% down the page
Comparison section of maccove.com
Comparison47% down the page
Features section of maccove.com
Features61% down the page
FAQ section of maccove.com
FAQ75% down the page
Footer section of maccove.com
Footer97% down the page

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives comparison table: FEATURE · MAC EXCEL SHORTCUTS APP · PARALLELS DESKTOP · BOOT CAMP
Answers buyer objections Questions & Answers Everything you need to know about Mac Excel Shortcuts app. Can't find

proof2 of 4

Shows customer logos or a trusted-by claim logo wall (5 distinct marks)
Shows press logos or an as-seen-in claim featured on

offer1 of 2

Offers a free trial or free tier Free trial

checkout1 of 2

Offers a demo or docs entry point Documentation

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Pricing tiers 905 of the 1,750 SaaS funnels we checked
Lead-capture form 457 of the 1,760 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

88% of measurable text passes WCAG AA. 4+ runs fail.

worst: “🇮🇳” at 1.18:1 (18px, #000000 on #17171c). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 8px (base ~21px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

8 images are shipped at more than 2x the width shown.

“image?url=%2FAppScreenshot.webp&w=2048&q” is 2048px wide, displayed at 620px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

65 of 131 interactive targets are under 44×44px on mobile.

smallest: “Show Wozoyo Type C 14-in-1 Doc” at 8×8px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

6 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

1 form field relies on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Keyboard reachability

16 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.8 MB across 43 measurable resources, but 51 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table home: comparison table: FEATURE · MAC EXCEL SHORTCUTS APP · PARALLELS DESKTOP · BOOT CAMPcomparison copy Mac Excel Shortcuts app vs. Parallels vs. Boot Camp

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#007aff
accent#007aff
bg#ffffff
surface#f5f5f7
text#000000
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox50px
Jumps over the lazy dog39px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
39pxAa
50pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
-apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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