Body text size
type:Smallest body text is 12px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
1 tactic
ecommerce · Aug 9, 2026
mailsrag.com
Fewer than 1% of the 214 multi-step e-commerce funnels we have measured showed fewer conversion tactics than we found here.
0 conversion tactics detected
3 pages walked · measured by Roentgen 1.20.1
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,795 multi-step funnels, fewer than 1% showed fewer conversion tactics.
Walk 23 links on the entry page, all walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 4 parts
-
Not seen
15 of 15 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 12 more
-
Flagged
2 of 12 build checks flagged, each with a fix
- Body text size
- Smallest body text is 12px (base ~18px). below the ~16px readable floor.
- Tap-target size (mobile)
- 38 of 57 interactive targets are under 44×44px on mobile.
-
Walked
3 pages walked, Homepage / Lander to En
- Step 1
- Homepage / Lander
- Step 2
- En
- Step 3
- En
-
In their words
The headline:
Reply to every email with confidence
- Promise
MailsRAG for support and sales teams: hosted AI email operations, 1 hosted private knowledge base in Pro, and…
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
3 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
MailsRAG — AI Email Replies & Knowledge Search
- Meta description
MailsRAG for support and sales teams: hosted AI email operations, 1 hosted private knowledge base in Pro, and private or on-prem deployment for Enterprise.
- Headline
Reply to every email with confidence
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we didn’t find
15 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see15 of 15 applicable
FAQ / objection handling
1,628 of the 2,443 funnels we checked
Press / "as seen in"
650 of the 2,440 funnels we checked
Us-vs-them comparison
447 of the 2,443 funnels we checked
Proof above the fold
386 of the 2,443 funnels we checked
Scarcity / urgency copy
125 of the 2,440 funnels we checked
Anchor / strikethrough pricing
119 of the 241 ecommerce funnels we checked
On-page review wall
96 of the 241 ecommerce funnels we checked
Free shipping
81 of the 241 ecommerce funnels we checked
Express wallets
41 of the 241 ecommerce funnels we checked
Money-back guarantee
33 of the 241 ecommerce funnels we checked
Proof at every step
28 of the 241 ecommerce funnels we checked
Countdown / urgency timer
18 of the 241 ecommerce funnels we checked
Per-unit price anchor
12 of the 241 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 12 measured checks need work
Tap-target size (mobile)
mobile:38 of 57 interactive targets are under 44×44px on mobile.
smallest: “AI Sales Assistant” at 112×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Link text
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Clear6
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#000000
accent#000000
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog20px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
18pxAa
20pxAa
48pxAa
WEIGHTS
Aa400
Aa600
FAMILIES
Arial
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
