Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
5 tactics
saas · Sep 24, 2026
mapgo.io
We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.
6 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-24. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.
Walk 29 links on the entry page, 23 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison table: Feature · Scout · Starter · Professional · Business
- Offers a free trial or free tier
Free Tier
- Shows customer logos or a trusted-by claim
logo wall (4 distinct marks)
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 2 more
-
Flagged
7 of 16 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 88% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Render-blocking resources
- 9 stylesheets/scripts in <head> block first paint.
+ 4 more
-
Walked
3 pages walked, Homepage / Lander to Sign Up
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Sign Up
-
In their words
The headline:
Location answers, no GIS software.
- Promise
Turn coordinates into answers. Professional online mapping services and GIS data software — calculate distanc…
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected
7 → 6 across 3 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 7 tactics 2026-08-09
- 7 tactics 2026-08-15
- 6 tactics 2026-09-24
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
MapGO — Go Beyond the Map | Online Mapping & GIS Tools
- Meta description
Turn coordinates into answers. Professional online mapping services and GIS data software — calculate distances, analyze geospatial data, and perform bulk CSV processing on our geospatial mapping platform. Free GIS systems software tools.
- Headline
Location answers, no GIS software.
- Section headings
The dataset behind every measurement
Geospatial intelligence in seconds
Measure anything, right on the map
Bring your data, any format
Build Location-Aware Apps in Minutes
Ready to go beyond the map?
Location Hierarchy
Distance to Border
+6 more, not shown- Buttons and links
Features
More
Sign In
Get Started
Cookie settings
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Compares itself against alternatives
comparison table: Feature · Scout · Starter · Professional · Business
proof1 of 4
Shows customer logos or a trusted-by claim
logo wall (4 distinct marks)
offer2 of 2
Offers a free trial or free tier
Free Tier
Makes the pricing ladder explicit
$9/mo, $29/mo, $79/mo, $199/mo
checkout2 of 2
Offers a demo or docs entry point
documentation
Lead-capture form
emailAddress, password
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 15 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:88% of measurable text passes WCAG AA. 4+ runs fail.
worst: “response” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Render-blocking resources
weight:9 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:5 images are shipped at more than 2x the width shown.
“landing-analyze.png” is 1454px wide, displayed at 574px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Input types
forms:1 field uses type="text" for email or phone. mobile keyboards will not adapt.
“emailAddress”
FixUse type="email" / type="tel" so phones show the right keyboard.
Tap-target size (mobile)
mobile:43 of 67 interactive targets are under 44×44px on mobile.
smallest: “Show password” at 40×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Autocomplete hints
No autocomplete attributes across 2 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 1.9 MB across 114 measurable resources, but 102 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#06b6d4
accent#06b6d4
bg#ffffff
surface#ffffff
text#3f71b7
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog36px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
36pxAa
56pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
