Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
6 tactics
saas · Oct 2, 2026
maturityhr.com
We found more conversion tactics here than on 67% of the 1,331 multi-step SaaS funnels we have measured.
6 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-02. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,748 multi-step funnels, more conversion tactics than 72% of them.
Walk 39 links on the entry page, 33 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
Compare packages
- Answers buyer objections
Frequently asked questions
- Offers a free trial or free tier
free trial
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 2 more
-
Flagged
5 of 13 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Language declared
- No html[lang] attribute. screen readers can’t pick the right voice.
- Oversized images
- 9 images are shipped at more than 2x the width shown.
+ 2 more
-
Walked
4 pages walked, Homepage / Lander to Images
- Step 1
- Homepage / Lander
- Step 2
- Product Tour
- Step 3
- Pricing
+ 1 more step
-
In their words
The headline:
Connect competence management to the whole People agenda
- Promise
Competency management software that brings competence management, People processes, and organizational values…
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
MaturityHR: competency management software for People development
- Meta description
Competency management software that brings competence management, People processes, and organizational values into one view. 6 process areas, 24 sub-areas, 3 dimensions. Prioritize development initiatives and follow progress over time.
- Headline
Connect competence management to the whole People agenda
- Section headings
A shared picture you can work with
Competence management is a broad whole, and that is exactly the problem
In competence management, everything connects to everything
Bring competence management into one continuous view
Maturity, initiatives, and role differences in one view
Your data stays under your control
Three steps to continuous tracking
Who MaturityHR is built for
+8 more, not shown- Buttons and links
What is MaturityHR?
How is this different from an employee survey?
How is this different from a skills assessment?
How long does implementation take?
How much does MaturityHR cost?
Who owns the assessment data?
Can the metrics be customized?
Is MaturityHR an LMS (learning management system)?
Is MaturityHR an HR system (HRIS)?
Can I export and delete my data?
+2 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
Compare packages
Answers buyer objections
Frequently asked questions
proof2 of 4
Shows customer logos or a trusted-by claim
logo wall (5 distinct marks)
Shows press logos or an as-seen-in claim
featured on
offer1 of 2
Offers a free trial or free tier
free trial
checkout1 of 2
Offers a demo or docs entry point
Book a demo
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Pricing tiers
866 of the 1,654 SaaS funnels we checked
Lead-capture form
432 of the 1,664 funnels we checked
Proof above the fold
367 of the 2,382 funnels we checked
Usage / adoption proof
282 of the 2,012 funnels we checked
Scarcity / urgency copy
122 of the 2,379 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 12 measured checks need work1 could not be measured — not counted either way
Language declared
a11y:No html[lang] attribute. screen readers can’t pick the right voice.
FixAdd lang="en" (or the page’s language) to <html>.
Oversized images
weight:9 images are shipped at more than 2x the width shown.
“EMBED2.png” is 600px wide, displayed at 189px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:89 of 146 interactive targets are under 44×44px on mobile.
smallest: “Pricing” at 79×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
10 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Image alt text
1 of 20 content images (5%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Not measurable1
Page weight
At least 1.1 MB across 127 measurable resources, but 90 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Text contrast (WCAG AA) · Mobile viewport · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#182335
bg#f6f8f9
surface#ffffff
text#495465
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog36px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
54pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
