Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
subscription
ecommerce · Sep 21, 2026
maxreseller.com
We found more conversion tactics here than on 25% of the 211 multi-step e-commerce funnels we have measured.
2 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 10% of them.
Walk 45 links on the entry page, 36 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Backs the purchase with a money-back guarantee
Money Back Guarantee
- Answers buyer objections
What defines your "Lightning-Fast" NVMe cloud speed? Is there a migration cost when moving
-
Not seen
13 of 15 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 10 more
-
Flagged
3 of 17 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 72% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Named controls
- 10 buttons/links have no accessible name (icon-only, no aria-label).
-
Walked
2 pages walked, Homepage / Lander to Store
- Step 1
- Homepage / Lander
- Step 2
- Store
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 2 conversion tactics detected since 2026-07-18.
- 2 tactics 2026-07-18
- 2 tactics 2026-08-19
- 2 tactics 2026-09-21
The funnel, frame by frame
2 steps walkedIn their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Portal Home - MaxReseller
- Meta description
Portal Home - MaxReseller
- Headline
Celebrate the Divine
- Section headings
Durga Puja
Hardened Computing Architecture
Breakthrough Compute Performance
Worldwide Datacenter Latency
Enterprise Infrastructure Ecosystem
Native Support. Expert Clarity.
Trusted by Hosting Resellers.
Answers & Detailed Inquiries
+8 more, not shown- Buttons and links
INR
Services
Domains
Support
Search Domain
.com
.in
.org
.net
.live
+2 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 5
Backs the purchase with a money-back guarantee
Money Back Guarantee
objection1 of 2
Answers buyer objections
What defines your "Lightning-Fast" NVMe cloud speed? Is there a migration cost when moving
What we didn’t find
13 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see13 of 15 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Anchor / strikethrough pricing
116 of the 238 ecommerce funnels we checked
On-page review wall
95 of the 238 ecommerce funnels we checked
Free shipping
81 of the 238 ecommerce funnels we checked
Express wallets
41 of the 238 ecommerce funnels we checked
Proof at every step
26 of the 238 ecommerce funnels we checked
Countdown / urgency timer
18 of the 238 ecommerce funnels we checked
Per-unit price anchor
11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 16 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:72% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Professional web hosting solutions with 99.9% uptime guarant” at 4.35:1 (14px, #737373 on #f5f5f5). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:10 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Worth knowing10
Line length
5 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Link text
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Render-blocking resources
5 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Oversized images
1 image is shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Keyboard reachability
53 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Autocomplete hints
No autocomplete attributes across 1 field. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 0.8 MB across 17 measurable resources, but 26 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#09090b
bg#ffffff
surface#f5f5f5
text#0a0a0a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox96px
Jumps over the lazy dog60px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
35pxAa
48pxAa
60pxAa
96pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
