ecommerce · Aug 19, 2026

maxreseller.com

20/100 Sparse

Scores above 9% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 33%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 45 links seen, 36 walkable, 1 matched, and we walked 2 pages.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
0pts since the first measured scan (2026-07-18) — 2 re-scans
  1. 20 Sparse 2026-07-18
  2. 20 Sparse 2026-08-19

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
3 tactics

subscription

FAQTrust badgesLogo wall
Store
02

Store

▼ thinnest
1 tactic

₹999.00 +3 more  ·  1 proof point

Trust badges

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Portal Home - MaxReseller
Meta description
Portal Home - MaxReseller
Headline
Celebrate the Divine
Section headings
Ratha YatraHardened Computing ArchitectureBreakthrough Compute PerformanceWorldwide Datacenter LatencyEnterprise Infrastructure EcosystemNative Support. Expert Clarity.Trusted by Hosting Resellers.Answers & Detailed Inquiries+8 more, not shown
Buttons and links
INRServicesDomainsSupportSearch Domain.com.in.org.net.live+2 more, not shown

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of maxreseller.com
Nav0% down the page
Logos section of maxreseller.com
Logos63% down the page
Footer section of maxreseller.com
Footer95% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Trust & proof1 of 3

Backs the purchase with a money-back guarantee Money Back Guarantee

Friction reduction1 of 3

Answers buyer objections What defines your "Lightning-Fast" NVMe cloud speed? Is there a migration cost when moving

Risk reversal & urgency1 of 2

Backs the purchase with a money-back guarantee Money Back Guarantee

What we didn’t find

13 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see13 of 15 applicable

Press / "as seen in" 448 of 1769 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Anchor / strikethrough pricing 94 of 177 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this
On-page review wall 89 of 177 measured funnels run this
Free shipping 71 of 177 measured funnels run this
Express wallets 31 of 177 measured funnels run this
Proof at every step 27 of 177 measured funnels run this
Countdown / urgency timer 15 of 177 measured funnels run this
Per-unit price anchor 9 of 177 measured funnels run this
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

17 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

72% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Professional web hosting solutions with 99.9% uptime guarant” at 4.35:1 (14px, #737373 on #f5f5f5). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

5 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene1 flagged

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 2 content images carry alt text.

Form labels notea11y:form-labels

1 form field relies on placeholder text as the only label.

fix Back placeholders with a real <label>. placeholder text vanishes on input.

Named controls needs worka11y:named-controls

10 buttons/links have no accessible name (icon-only, no aria-label).

fix Add aria-label to icon-only buttons and links.

Heading levels notea11y:heading-levels

5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

fix Step heading levels one at a time; use CSS for size, not a deeper level.

Label in name notea11y:label-in-name

2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

fix Make the accessible name start with the visible label text.

Weight & deliveryclear

Page weight not measurableweight:page-weight

At least 0.6 MB across 15 measurable resources, but 23 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources noteweight:render-blocking-resources

5 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images noteweight:oversized-images

1 image is shipped at more than 2x the width shown.

“support.png” is 3460px wide, displayed at 584px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Structure & reachabilityclear

Keyboard reachability notestructure:keyboard-reachability

53 elements look clickable but cannot be reached by keyboard.

“🇮🇳 Kolkata, India Primary Hub As”, “🇮🇳 Kolkata, India Primary Hub As”, “🇮🇳”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Form usabilityclear

Autocomplete hints noteforms:autocomplete-hints

No autocomplete attributes across 1 field. browsers cannot autofill.

fix Add autocomplete="email"/"tel"/"name" to identity fields.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#09090b
accent#09090b
bg#ffffff
surface#f5f5f5
text#0a0a0a
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox96px
Jumps over the lazy dog60px
A subheading in their voice48px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
35pxAa
48pxAa
60pxAa
96pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Elements and Playbook match, and found none on this funnel.

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