saas · Sep 25, 2026

metal.so

We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.

6 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

6 conversion tactics detected
3 pages captured
16 UX checks
7 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.

Walk 89 links on the entry page, 31 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
6 conversion tactics detected, each backed by text on the page

Answers buyer objections
Got Questions? We've Got Answers!
Offers a free trial or free tier
free plan
Shows customer logos or a trusted-by claim
backed by

+ 3 more with evidence

See all 6
Not seen
5 of 11 applicable tactics we checked for and did not see

Pricing tiers
Named plan tiers with per-month / per-seat pricing.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.

+ 2 more

See what we looked for
Flagged
8 of 17 build checks flagged, each with a fix

Text contrast (WCAG AA)
59% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Language declared
No html[lang] attribute. screen readers can’t pick the right voice.

+ 5 more

See the fixes
Walked
3 pages walked, Homepage / Lander to Book A Demo

Step 1
Homepage / Lander
Step 2
Pricing
Step 3
Book A Demo

Walk it frame by frame
In their words
What the entry page says about itself

Promise
Metal is an AI-driven fundraising platform for founders raising venture rounds in 2026. Discover investors, b…
Prices shown
$150 · $4.5

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 3 scans Same 6 conversion tactics detected since 2026-08-09.

6 tactics 2026-08-09
→
6 tactics 2026-08-15
→
6 tactics 2026-09-25

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

3 tactics

$150 +1 more

Logo wallUsage proofDemo / docs

Pricing

3 tactics

$4.5 +2 more · subscription

FAQFree trialDemo / docs

Book A Demo

▼ thinnest

1 tactic

$4.5

Demo / docs

In their own words

15 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Capital Formation in Private Markets
Meta description: Metal is an AI-driven fundraising platform for founders raising venture rounds in 2026. Discover investors, build pipelines, and automate outreach.
Section headings: Platform CapabilitiesMetal Partnership With A16z / SpeedrunMetal Partnerships With Goodwater CapitalMetal’s Partnership With TechstarsBuilt For Y Combinator FoundersMetal Partnership With ERAIntroducing AutopilotConsumer Series A In 2026: What Actually Changed (And What Didn't)
Buttons and links: SubscribeBook a DemoBook A Demo
Prices on the page: $150$4.5

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of metal.so — **Nav**0% down the page

Hero section of metal.so — **Hero**0% down the page

Logos section of metal.so — **Logos**72% down the page

Footer section of metal.so — **Footer**85% down the page

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections Got Questions? We've Got Answers!

proof2 of 4

Shows customer logos or a trusted-by claim backed by

Puts a number on adoption 000+ startups

offer1 of 2

Offers a free trial or free tier free plan

checkout2 of 2

Offers a demo or docs entry point Book a Demo

Lead-capture form email, email

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see5 of 11 applicable

Pricing tiers 873 of the 1,673 SaaS funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

17 run · 8 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

8 of 17 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

59% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Investor Patterns” at 1.97:1 (14px, #b3b3b3 on #f8f8f6). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 26.7 MB across 183 measurable resources. 112 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

145 images are shipped at more than 2x the width shown.

“1tQQIvMlNDl2SmJfTU9Nu53ejl4.png?width=50” is 500px wide, displayed at 38px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

120 of 133 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 34×34px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

10 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Keyboard reachability

105 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear3

Mobile viewport · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#f8f8f6

bg#f8f8f6

surface#ffffff

text#8e8e8e

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox86px

Jumps over the lazy dog48px

A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

24pxAa

28pxAa

36pxAa

40pxAa

48pxAa

86pxAa

WEIGHTS

Aa200

Aa300

Aa400

Aa800

FAMILIES

Saans Variable Light

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt