Smallest body text is 10px (base ~16px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
$120 +1 more
saas · Aug 15, 2026
metal.so
70/100 Partial
Scores above 81% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 76%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 82 links seen, 29 walkable, 2 matched, and we walked 3 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
0pts
since the first measured scan (2026-08-09) — 2 re-scans
- 70 Partial 2026-08-09
- 70 Partial 2026-08-15
The funnel, frame by frame
3 steps walkedIn their own words
15 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Capital Formation in Private Markets
- Meta description
Metal is an AI-driven fundraising platform for founders raising venture rounds in 2026. Discover investors, build pipelines, and automate outreach.
- Section headings
Platform Capabilities
Metal Partnership With A16z / Speedrun
Metal Partnerships With Goodwater Capital
Metal’s Partnership With Techstars
Built For Y Combinator Founders
Metal Partnership With ERA
Introducing Autopilot
How Techstars Generates Unicorns
- Buttons and links
Subscribe
Book a Demo
Book A Demo
- Prices on the page
$120
$4.5
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path3 of 4
Offers a free trial or free tier
free plan
Lead-capture form
email, email
Offers a demo or docs entry point
Book a Demo
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
backed by
Puts a number on adoption
000+ startups
Friction reduction2 of 2
Answers buyer objections
Got Questions? We've Got Answers!
Offers a free trial or free tier
free plan
Value reinforcement1 of 2
Puts a number on adoption
000+ startups
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
61% of measurable text passes WCAG AA. 4+ runs fail.
worst: “From building world-class collateral to managing investor re” at 2.29:1 (16px, #a6a6a6 on #f8f8f6). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
10 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene2 flagged
Language declared needs worka11y:language-declared
No html[lang] attribute. screen readers can’t pick the right voice.
fix Add lang="en" (or the page’s language) to <html>.
Image alt text passesa11y:image-alt-text
All 232 content images carry alt text.
Named controls needs worka11y:named-controls
20 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Link text notea11y:link-text
6 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Heading structure notea11y:heading-structure
The landing page has no <h1>.
fix Use exactly one <h1> as the page’s title.
Heading levels notea11y:heading-levels
5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery2 flagged
Page weight needs workweight:page-weight
At least 20.3 MB across 173 measurable resources. 101 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources passesweight:render-blocking-resources
1 stylesheet/script in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
145 images are shipped at more than 2x the width shown.
“1tQQIvMlNDl2SmJfTU9Nu53ejl4.png?width=50” is 500px wide, displayed at 38px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
108 elements look clickable but cannot be reached by keyboard.
“Featured in The Wall Street Journa”, “Featured in The Wall Street Journa”, “Fundraising”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Form usabilityclear
Inline validation passesforms:inline-validation
5 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#f8f8f6
accent#f8f8f6
bg#f8f8f6
surface#ffffff
text#8e8e8e
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox86px
Jumps over the lazy dog48px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
28pxAa
36pxAa
40pxAa
48pxAa
86pxAa
WEIGHTS
Aa200
Aa300
Aa400
Aa800
FAMILIES
Saans Variable Light
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
