ecommerce · Oct 19, 2026

hairstyleadvisor.com

We found more conversion tactics here than on 38% of the 231 multi-step e-commerce funnels we have measured.

3 conversion tactics detected

3 pages walked · measured by Roentgen 1.30.0

3 pages captured
14 UX checks
4 flagged

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Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

How this was measured

Every figure on this page was read off the live site by Roentgen 1.30.0 on 2026-10-19, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page42 links
Walkable, same site28 links
Matched a funnel step2 links
Pages captured, entry page included3 pages

Progress

2 scans

this funnel’s coverage score across measured re-scans

Unchanged across 2 scans Same 3 conversion tactics detected since 2026-09-06.

3 tactics 2026-09-06
→
3 tactics 2026-10-19

What we found

3 of 15 applicable

hairstyleadvisor.com shows 3 of the 15 tactics that apply to an ecommerce funnel, and we did not see the other 12.

Proven on the page · 3

Displays a wall of customer reviews 3 review elements

Puts proof in the first viewport 20 reviewed styles

Answers buyer objections Is there a free preview?

Not seen on any step reached · 12

Press / "as seen in" 654 of the 2,583 funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Anchor / strikethrough pricing 128 of the 261 ecommerce funnels we checked

Free shipping 80 of the 261 ecommerce funnels we checked

Express wallets 48 of the 261 ecommerce funnels we checked

Money-back guarantee 33 of the 261 ecommerce funnels we checked

Proof at every step 26 of the 261 ecommerce funnels we checked

Countdown / urgency timer 24 of the 261 ecommerce funnels we checked

Per-unit price anchor 12 of the 261 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

3 steps walked

We walked 3 pages. Advisor runs the most named tactics (4), and Homepage / Lander runs the fewest (2).

Homepage / Lander

2 tactics · fewest on this funnel

$5.99 +3 more · subscription

Sticky CTALogo wall

Pricing

3 tactics

$5.99 +3 more · subscription

Sticky CTAFAQLogo wall

Advisor

4 tactics · most on this funnel

Sticky CTAReviewsFAQLogo wall

Also captured on mobile, 3 steps.

In their own words

33 quoted

Their headline: “AI Hairstyle Advisor: Find a Haircut That Fits You”

Their description: “Use an AI hairstyle advisor to compare cuts by face shape, texture, length, and upkeep, then preview 3 styles privately.”

All 33 quoted strings: title, description, headings, buttons and prices

Page title: AI Hairstyle Advisor & Virtual Try-On | HairstyleAdvisor
Meta description: Use an AI hairstyle advisor to compare cuts by face shape, texture, length, and upkeep, then preview 3 styles privately.
Headline: AI Hairstyle Advisor: Find a Haircut That Fits You
Section headings: Choose a look to try onStill narrowing it down?Why Hairstyle Advisor works better for a real haircutOne photo. A considered shortlist. A fair comparison.From the blogBuy credits only when you need themShort haircutsLong haircuts+6 more, not shown
Buttons and links: ExploreToggle themeStart try-onTry 1 Style FreeAllMen’sWomen’sCurly Taper Select Curly TaperSlick Back Select Slick BackTapered Curly Pixie Select Tapered Curly Pixie+2 more, not shown
Prices on the page: $5.99$14.99$59.99$99.99

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Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of hairstyleadvisor.com — **Nav**0% down the page

Hero section of hairstyleadvisor.com — **Hero**1% down the page

Footer section of hairstyleadvisor.com — **Footer**90% down the page

How well it’s built

14 run · 4 flagged

4 of 12 measured checks need work, and each comes with its fix

2 could not be measured, not counted either way

4 Need work
4 Worth knowing
4 Clear
2 Not measurable

Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Named controls
1 button/link has no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.
What this measures
Oversized images
36 images are shipped at more than 2x the width shown.
“curly-taper.webp” is 1122px wide, displayed at 262px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Tap-target size (mobile)
114 of 162 interactive targets are under 44×44px on mobile.
smallest: “Toggle theme” at 40×40px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

4 worth knowing, 4 clear, 2 not measurable

Worth knowing4

Line length
35 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Label in name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

Make the accessible name start with the visible label text.
What this measures
Autocomplete hints
No autocomplete attributes across 6 fields. browsers cannot autofill.

Add autocomplete="email"/"tel"/"name" to identity fields.
What this measures

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Not measurable2

Text contrast (WCAG AA)
No sampleable body text found to measure.

What this measures
Page weight
At least 3.1 MB across 97 measurable resources, but 98 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

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Brand kit

5 colour roles

Their type is set in Manrope Variable.

See the type scale

SIZE SCALE

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

24pxAa

36pxAa

48pxAa

60pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Manrope Variable

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 10 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.