The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
▲ strongest
25% off · 1 proof point
Sticky CTAFAQFree trialNo cardLogo wall
⤢
02
Pricing
▼ thinnest
$0 +3 more
Sticky CTASubscriptionTrust badgesFree trial
Offer
how clearly they present the deal and its valuemeasured
0/8nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: pricing tiers.
Action
the path to convert — CTA, sign-up, checkoutmeasured
12/20highpoints earned
- Free trial / freemium
free plan
- Lead-capture form
Not detected: proof above the fold and demo / docs entry.
Trust
proof, social proof, and credibilitymeasured
6/11partialpoints earned
Not detected: usage / adoption proof.
Friction
objections answered, barriers removedmeasured
10/10highpoints earned
- FAQ / objection handling
- Free trial / freemium
free plan
Value
why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 7 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
96% of measurable text passes WCAG AA.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 10px (base ~18px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTELine length
3 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 4 content images carry alt text.
NOTEForm labels
4 form fields rely on placeholder text as the only label.
Back placeholders with a real <label> — placeholder text vanishes on input.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog36px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report — copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
mockchats.com · 4/9 tactics · 1 proof templates · evidence-backed
# Agent Brief — build in the style of mockchats.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 74.1% | background |
| `#f5f2eb` | 12.4% | background |
| `#090b0a` | 7.4% | support |
| `#000000` | 2.3% | support |
| `#101010` | 0.9% | support |
| `#f9f9f9` | 0.9% | background |
| `#144d37` | 0.6% | support |
| `#232626` | 0.4% | support |
Curated roles: `primary=#f5f2eb` · `accent=#f5f2eb` · `bg=#ffffff` · `surface=#f5f2eb` · `text=#ffffff`
## Type
- Display: `Rubik`
- Body: `Rubik`
- Size scale (px): 11, 12, 13, 14, 15, 16, 17, 18, 20, 30, 36, 48
- Radius (px): 8, 12, 14, 16, 18, 33554400
## Patterns detected (fact-based) — 4/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: Frequently asked questions)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: free plan; pricing: free plan)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: logos: Alex's profile photo, face exhaling, nail polish, loudly crying face, Riley's profi)_
- **Lead-capture form** — An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: text, text, text, text)_
## Proof language (harvested strings → templates)
- `{N}% off` — e.g. "25% off"
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.