Smallest body text is 12px (base ~20px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
$30
saas · Jul 11, 2026
modal.com
60/100 Partial
Scores above 65% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 57%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel. Per device: desktop 60 · mobile 60.
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
32 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Modal: High-performance AI infrastructure
- Meta description
Bring your own code, and run CPU, GPU, and data-intensive compute at scale. The serverless platform for AI and data teams.
- Headline
AI infrastructure that developers love
- Section headings
The production cloud for AI.
Build full-scale AI systems.
Engineered for inference.
Built for the full training loop.
Designed to scale agents.
Global GPU infrastructure
Security and governance
Empowering teams of all sizes to ship at scale
+8 more, not shown- Buttons and links
Contact Us
Any GPU, any time
Globally distributed across clouds
Automated fleet health
Scales with demand
Team controls
Battle-tested isolation
SOC2 & HIPAA
Data residency controls
Audio Transcription
+2 more, not shown- Prices on the page
$30
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $30/mo, $100/mo
Action path2 of 4
Offers a free trial or free tier
free compute
Offers a demo or docs entry point
Documentation
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
powering
Friction reduction2 of 2
Answers buyer objections
Frequently asked questions
Offers a free trial or free tier
free compute
What we didn’t find
4 of 9 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 9 applicable
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
8 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
89% of measurable text passes WCAG AA. 4+ runs fail.
worst: “65%” at 1.06:1 (48px, #231c1c on #181818). needs 3:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets1 flagged
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Tap-target size (mobile) needs workmobile:tap-target-size-mobile
106 of 131 interactive targets are under 44×44px on mobile.
smallest: “Log in” at 41×17px
fix Give tappable controls a ≥44×44px hit area. the touch minimum.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
1 paragraph runs past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 7 content images carry alt text.
Named controls needs worka11y:named-controls
2 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Link text notea11y:link-text
5 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
This funnel: 89% of text passes AA · top corpus funnels average 93%.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#def0dd
accent#def0dd
bg#def0dd
surface#def0dd
text#ddffdc
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog42px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
20pxAa
21pxAa
24pxAa
28pxAa
30pxAa
36pxAa
40pxAa
42pxAa
54pxAa
WEIGHTS
Aa400
Aa500
FAMILIES
Goga · Inter Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
