Smallest body text is 11px (base ~36px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
saas · Aug 17, 2026
moxo.com
70/100 Partial
Scores above 81% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 76%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 66 links seen, 57 walkable, 3 matched, and we walked 4 pages.
What we recorded
The funnel, frame by frame
4 steps walkedIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Moxo | Human-AI workflow automation for business operations
- Meta description
Moxo is an AI workflow automation platform for business operations. Run processes with humans, AI agents, and systems, across your departments and beyond your walls.
- Headline
Orchestrate complex business operations
- Section headings
Run your operations without running after them
Build your AI workforce
Clients, vendors, and teams each get their own front door
Ask any question about your operations in plain language
Why Moxo
Leading ops teams run on Moxo
Security without compromise
Describe your process. Watch it run.
+3 more, not shown- Buttons and links
Request free trial
See it in action
Savills
Palmetto
Emirates NBD
Webware
ChenMed
Kobayashi Group
Scotiabank
Zeta Global
+2 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $0/mo, $99/mo, $499/mo
Action path3 of 4
Offers a free trial or free tier
free trial
Lead-capture form
email, submit, email, submit
Offers a demo or docs entry point
docs link
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logo wall (12 distinct marks)
Friction reduction2 of 2
Answers buyer objections
Frequently asked questions What is a human + AI workflow? Will it work for our process? Wh
Offers a free trial or free tier
free trial
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
75% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Get started” at 1.97:1 (13px, #44bee8 on #f6f5f3). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography2 flagged
Body text size needs worktype:body-text-size
Line height needs worktype:line-height
Body line-height is 1×. tight enough to hurt readability.
fix Set body line-height to ~1.4-1.6×.
Line length notetype:line-length
4 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 79 content images carry alt text.
Link text notea11y:link-text
1 link uses generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Heading levels notea11y:heading-levels
4 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 0.3 MB across 48 measurable resources, but 426 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources noteweight:render-blocking-resources
6 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
40 images are shipped at more than 2x the width shown.
“6a6a3fbcfc987d05d8cd8112_approval-human-” is 1440px wide, displayed at 611px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
24 elements look clickable but cannot be reached by keyboard.
“What is a human + AI workflow?”, “Will it work for our process?”, “Where do people stay in control?”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Form usabilityclear
Inline validation passesforms:inline-validation
3 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#dcd9d4
accent#dcd9d4
bg#ffffff
surface#f9f8f6
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog47px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
22pxAa
24pxAa
26pxAa
27pxAa
36pxAa
47pxAa
48pxAa
WEIGHTS
Aa375
Aa400
FAMILIES
ABC Diatype
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
