Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
saas · Sep 29, 2026
moxo.com
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 66 links on the entry page, 57 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Frequently asked questions What is a human + AI workflow? Will it work for our process? Wh
- Offers a free trial or free tier
free trial
- Shows customer logos or a trusted-by claim
logo wall (12 distinct marks)
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
6 of 17 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 76% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Line height
- Body line-height is 1×, tight enough to hurt readability.
+ 3 more
-
Walked
4 pages walked, Homepage / Lander to Workflow
- Step 1
- Homepage / Lander
- Step 2
- Product
- Step 3
- Pricing
+ 1 more step
-
In their words
The headline:
Orchestrate complex business operations
- Promise
Moxo is an AI workflow automation platform for business operations. Run processes with humans, AI agents, and…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected
6 → 5 across 2 scans since 2026-08-17. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 6 tactics 2026-08-17
- 5 tactics 2026-09-29
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Moxo | Human-AI workflow automation for business operations
- Meta description
Moxo is an AI workflow automation platform for business operations. Run processes with humans, AI agents, and systems, across your departments and beyond your walls.
- Headline
Orchestrate complex business operations
- Section headings
Run your operations without running after them
Build your AI workforce
Clients, vendors, and teams each get their own front door
Ask any question about your operations in plain language
Why Moxo
Leading ops teams run on Moxo
Security without compromise
Describe your process. Watch it run.
+3 more, not shown- Buttons and links
Request free trial
Book a demo
Savills
Palmetto
Emirates NBD
Webware
ChenMed
Kobayashi Group
Scotiabank
Zeta Global
+2 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Frequently asked questions What is a human + AI workflow? Will it work for our process? Wh
proof1 of 4
Shows customer logos or a trusted-by claim
logo wall (12 distinct marks)
offer1 of 2
Offers a free trial or free tier
free trial
checkout2 of 2
Offers a demo or docs entry point
Book a demo
Lead-capture form
email, submit, email, submit
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 16 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:76% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Get started” at 1.97:1 (13px, #44bee8 on #f6f5f3). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Line height
type:Body line-height is 1×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Oversized images
weight:50 images are shipped at more than 2x the width shown.
“6a46e7f42e21c3d79339c60a_HITL.jpg” is 1440px wide, displayed at 384px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:143 of 179 interactive targets are under 44×44px on mobile.
smallest: “menu” at 33×30px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
4 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
6 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Keyboard reachability
24 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.3 MB across 64 measurable resources, but 428 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#dcd9d4
bg#ffffff
surface#f9f8f6
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog47px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
22pxAa
24pxAa
26pxAa
27pxAa
36pxAa
47pxAa
48pxAa
WEIGHTS
Aa375
Aa400
FAMILIES
ABC Diatype
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
