affiliate · Sep 25, 2026

mychorecraft.com

We found more conversion tactics here than on 2% of the 84 multi-step affiliate funnels we have measured.

2 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

2 conversion tactics detected
3 pages captured
13 UX checks
3 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 10% of them.

Walk 24 links on the entry page, 15 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
2 conversion tactics detected, each backed by text on the page

Shows customer logos or a trusted-by claim
logos: Stay on top of chores, Race to the finish, Climb the leaderboard
Discloses its affiliate relationship
disclosure present

See all 2
Not seen
8 of 10 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.

+ 5 more

See what we looked for
Flagged
4 of 14 build checks flagged, each with a fix

Text contrast (WCAG AA)
68% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.
Landmark regions
No <main> or <footer> or <header> landmark. screen-reader users cannot jump between regio…

+ 1 more

See the fixes
Walked
3 pages walked, Homepage / Lander to Register

Step 1
Homepage / Lander
Step 2
Demo
Step 3
Register

Walk it frame by frame
In their words
The headline: ChoreCraft

Promise
A collaborative home management app for couples and families to delegate, track, and celebrate finished chore…

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 2 scans Same 2 conversion tactics detected since 2026-08-11.

2 tactics 2026-08-11
→
2 tactics 2026-09-25

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

2 tactics

subscription

Sticky CTALogo wall

Demo

0 tactics

no named tactics detected on this step

Register

▼ thinnest

0 tactics

no named tactics detected on this step

In their own words

13 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: ChoreCraft
Meta description: A collaborative home management app for couples and families to delegate, track, and celebrate finished chores together with ease.
Headline: ChoreCraft
Section headings: Stop nagging. Start chores.Who does more chores?How much time do chores take?Everything your household needsReady to make chores fair?From the BlogHousehold Chore Guides
Buttons and links: Get startedTry Live Demo (No Setup)Get started — it's free

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

Features section of mychorecraft.com — **Features**26% down the page

Footer section of mychorecraft.com — **Footer**96% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof2 of 5

Shows customer logos or a trusted-by claim logos: Stay on top of chores, Race to the finish, Climb the leaderboard

Discloses its affiliate relationship disclosure present

What we didn’t find

8 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see8 of 10 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Ranked "best of" list 126 of the 146 affiliate funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Outbound offer CTAs 6 of the 146 affiliate funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

68% of measurable text passes WCAG AA. 4+ runs fail.

worst: “The Sample Family” at 2.34:1 (12px, #a8a29e on #f9f6f1). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Landmark regions

structure:landmark-regions

No <main> or <footer> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

16 of 38 interactive targets are under 44×44px on mobile.

smallest: “Dismiss” at 24×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Oversized images

3 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Page weight

At least 0.5 MB across 18 measurable resources, but 20 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#fffbeb

bg#f9f6f1

surface#ffffff

text#737373

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog36px

A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

24pxAa

30pxAa

36pxAa

48pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Baloo 2 · Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt