This report was measured 31 days ago — past our freshness window.

saas · Sep 20, 2026

naxely.com

We found more conversion tactics here than on 67% of the 1,413 multi-step SaaS funnels we have measured.

6 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

Put this x-ray to work Brief your AI X-ray your funnel
How this was measured

Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 72% of them.

Walk 44 links on the entry page, 20 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    6 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison grid: 8 rows
    Answers buyer objections
    Is Naxely free to use? ▼
    Offers a free trial or free tier
    Free tier

    + 3 more with evidence

    See all 6

  2. Not seen

    5 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 2 more

    See what we looked for

  3. Flagged

    6 of 14 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    84% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 9px, below the 13px floor this check uses.
    Named controls
    2 buttons/links have no accessible name (icon-only, no aria-label).

    + 3 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Signup

    Step 1
    Homepage / Lander
    Step 2
    Compare
    Step 3
    Signup

    Walk it frame by frame

  5. In their words

    The headline: Turn any CSV into a branded client PDF — in under a minute

    Promise
    Naxely is an AI client report generator that turns CSV or Google Sheets data into branded PDF reports in unde…
    Prices shown
    $0 · $29 · $79

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

7 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected 7 → 6 across 7 scans since 2026-07-30. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 7 tactics 2026-07-30
  2. 7 tactics 2026-08-01
  3. 7 tactics 2026-08-02
  4. 7 tactics 2026-08-03
  5. 7 tactics 2026-08-05
  6. 7 tactics 2026-08-15
  7. 6 tactics 2026-09-20

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$0 +2 more

FAQTrust badgesFree trialNo cardLogo wall
Compare
02

Compare

5 tactics

$79 +2 more

ComparisonFAQFree trialNo cardPricing tiers
Signup
03

Signup

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

27 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Naxely — AI Client Report Generator (CSV & Sheets to PDF)
Meta description
Naxely is an AI client report generator that turns CSV or Google Sheets data into branded PDF reports in under a minute — with AI insights and charts built in.
Headline
Turn any CSV into a branded client PDF — in under a minute
Section headings
See it in actionHow it worksFrom raw data to client-ready PDFSee a Real Sample — No Cherry-PickingPricingBuilt for serious reporting workFrequently asked questionsReady to stop spending hours on reports?+8 more, not shown
Buttons and links
GuidesCompareStart FreeDownload Sample CSVGet started free
Prices on the page
$0$29$79

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of naxely.com
Nav0% down the page
Hero section of naxely.com
Hero1% down the page
Logos section of naxely.com
Logos21% down the page
Pricing section of naxely.com
Pricing52% down the page
FAQ section of naxely.com
FAQ69% down the page
Footer section of naxely.com
Footer87% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“✓ No credit card required”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives comparison grid: 8 rows
Answers buyer objections Is Naxely free to use? ▼

proof1 of 4

Shows customer logos or a trusted-by claim logos: Listed on Turbo0, Naxely Reviews, Launched on StartupBase, Submit AI Tools, Listed

offer2 of 2

Offers a free trial or free tier Free tier
Makes the pricing ladder explicit $79/mo, free, $29/mo

checkout1 of 2

Lead-capture form full_name, email, password

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked
Demo / docs entry 594 of the 1,760 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

84% of measurable text passes WCAG AA. 4+ runs fail.

worst: “As featured on” at 2.28:1 (11px, #9ca3af on #f7f2e9). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

2 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

15 images are shipped at more than 2x the width shown.

“sample-report-charts.webp” is 1654px wide, displayed at 400px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <header> or <main> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

67 of 108 interactive targets are under 44×44px on mobile.

smallest: “Show password” at 16×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

6 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Keyboard reachability

8 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability
Autocomplete hints

No autocomplete attributes across 3 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 0.7 MB across 49 measurable resources, but 128 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table p2: comparison grid: 8 rowscomparison copy Naxely vs AgencyAnalytics: Side by Side

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#eae3d3
bg#eae3d3
surface#f7f2e9
text#14131f
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog48px
A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
48pxAa
56pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Fraunces · IBM Plex Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Similar crawls