This report was measured 31 days ago — past our freshness window.

saas · Sep 20, 2026

neatmail.app

We found more conversion tactics here than on 10% of the 1,413 multi-step SaaS funnels we have measured.

3 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 20% of them.

Walk 66 links on the entry page, 54 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Offers a free trial or free tier
    free trial
    Shows customer logos or a trusted-by claim
    logos: Gmail, HubSpot, Notion, GitHub, Telegram
    Makes the pricing ladder explicit
    $7.50/mo, $15.83/mo, free, $9/mo

    See all 3

  2. Not seen

    8 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.

    + 5 more

    See what we looked for

  3. Flagged

    3 of 10 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Oversized images
    62 images are shipped at more than 2x the width shown.
    Tap-target size (mobile)
    158 of 243 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Comparison

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Comparison

    Walk it frame by frame

  5. In their words

    The headline: Never drop a promise buried in your inbox.

    Promise
    NeatMail tracks every promise in your inbox — yours and theirs — and auto-drafts the follow-up. It also triag…
    Prices shown
    $3,000 · $7.50 · $90

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

4 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans Same 3 conversion tactics detected since 2026-07-30.
  1. 3 tactics 2026-07-30
  2. 3 tactics 2026-08-02
  3. 3 tactics 2026-08-03
  4. 3 tactics 2026-09-20

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

3 tactics

$3,000 +5 more  ·  subscription  ·  1 proof point

Trust badgesFree trialLogo wall
Pricing
02

Pricing

▲ strongest
4 tactics

$9 +6 more  ·  subscription  ·  1 proof point

Trust badgesFree trialLogo wallPricing tiers
Comparison
03

Comparison

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

37 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
NeatMail — Never Drop a Promise in Your Inbox
Meta description
NeatMail tracks every promise in your inbox — yours and theirs — and auto-drafts the follow-up. It also triages mail and cleans Gmail or Outlook.
Headline
Never drop a promise buried in your inbox.
Section headings
Every promise, tracked under one label.Four steps. Nothing forgotten.Two hundred emails. Four of them are promises.Ignore a sender once. It never buries a promise again.You promised the proposal. It's already attached.Two hundred emails.Four of them are promises.Ignore a sender once.It never buries a promise again.You promised the proposal.It's already attached.+4 more, not shown
Buttons and links
ProductIntegrationsBlogsToolsNew · Promises, tracked automatically →MonthlyAnnual −17%Start Pro trialUpgrade to Max01 What is NeatMail and who is it for?+2 more, not shown
Prices on the page
$3,000$7.50$90$15.83$190$9

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of neatmail.app
Nav0% down the page
Hero section of neatmail.app
Hero0% down the page
Logos section of neatmail.app
Logos50% down the page
Pricing section of neatmail.app
Pricing64% down the page
FAQ section of neatmail.app
FAQ75% down the page
Footer section of neatmail.app
Footer88% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Guarantee element
Guarantee“7-DAY FREE TRIAL · 14-DAY MONEY-BACK GUARANTEE”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof1 of 4

Shows customer logos or a trusted-by claim logos: Gmail, HubSpot, Notion, GitHub, Telegram

offer2 of 2

Offers a free trial or free tier free trial
Makes the pricing ladder explicit $7.50/mo, $15.83/mo, free, $9/mo

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

FAQ / objection handling 1,696 of the 2,525 funnels we checked
Press / "as seen in" 673 of the 2,522 funnels we checked
Demo / docs entry 594 of the 1,760 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Lead-capture form 457 of the 1,760 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 9 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

62 images are shipped at more than 2x the width shown.

“neatmail-logo.png” is 500px wide, displayed at 32px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

158 of 243 interactive targets are under 44×44px on mobile.

smallest: “Tools” at 35×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Line length

9 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 1.7 MB across 80 measurable resources, but 151 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#1a0b2e
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog36px
A subheading in their voice23px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
23pxAa
36pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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